Labor Law - Senior Specialist, Membership & Marketing

ABA Membership Marketing Manager

The American Bar Association (ABA) was founded on a commitment to advance the rule of law in the United States and beyond by providing practical resources for legal professionals, conducting law school accreditation, developing model ethics codes and more. Today, the ABA remains a member-based organization that works to ensure access to justice for all, a fair legal process, and respect for the rule of law at home and across the globe.

The ABA is committed to service and refining the standards that guide the legal profession. ABA staff are provided multiple types of continuing education and career development opportunities. Your work will help eliminate bias, enhance diversity, and advance the rule of law throughout the US and around the world.

The ABA recognizes the value staff contribute to our success through a generous benefits package that protects their health and their financial security. The ABA's wide array of benefit offerings include 401(k), medical, dental, vision, flexible spending accounts, health spending accounts, supplemental life and disability insurance, prepaid legal programs, and a complimentary membership to the American Bar Association, which offers additional benefits. Flexible/hybrid work arrangements may be available for residents of CA, DC, IL, IN, MD, MI, MN, TX, VA, and WI. Residency requirements may apply. ABA employees are eligible to apply for the Public Service Loan Forgiveness Program (PSLF).

Job Summary/General Purpose of Job

Implement and manage membership strategic direction and marketing plan for all Section of Labor and Employment Law offerings. This includes, but is not limited to membership development, programs, products, identifying suitable target audiences and establishing effective marketing efforts; and oversight, development and integration of the entity's website as a membership and marketing strategy. A core part of a team responsible for engaging, retaining and growing social media followers. With the end goal being to convert followers into leads, members, and active fans and promoters of the ABA.

Essential Job Functions and Responsibilities (listed in order of importance and/or time spent)

• Accountable for conducting quality assurance audits of the Section webpages to ensure organizational standards are maintained and are compliant with standards and policies. Oversee creation and maintenance of entity's web pages. Partner with Information Technology to update and maintain the entity's website, discussion lists and web forums.
• Conceptualize and execute assigned efforts to attract and/or retain members of the Section.
• Create and recommend annual marketing plan including all tactics, such as recruiting and retention campaigns and materials by direct and e-mail, cost-benefit analysis, customer service and benefits, member group segmentation, and tracking. This includes supporting budgetary requirements and is accountable for marketing spend and return on investment.
• Market membership, products, events and other services. Responsible for specific membership development and marketing budgets and for producing dues revenue.
• Assist with development and execution of strategic marketing plans, including tactics such as branding, cost-benefit analysis, strategic goals and non-dues revenue generation initiatives, including the integration of all marketing and communication efforts.
• Serve as member liaison, which may include staffing member committees.
• Manage the design, production and delivery of marketing and promotional messages across various channels, including e-mail, social media, direct mail, and/or print advertising.
• Perform research, data analysis and regular reporting to aid in strategic decision making.
• Build and assist in managing social media profiles and presence, including Facebook, LinkedIn and Instagram.

Required Education, Qualifications, Experience

• Bachelor's degree from four-year college or university (or equivalent experience).
• Minimum of 4-7 years marketing and membership experience with a minimum of 2 years experience in the membership association context.
• Proven experience in marketing plan development, administration and evaluation required.
• Written/Oral Communications Skills – Advanced
• External Resource/ Vendor Management – Advanced
• Financial Management and Budget – Advanced
• Project/Campaign Management – Advanced
• Office software; Microsoft Office Suite, Relational database software, campaign management tools.

Preferred Education, Qualifications, Experience

• Master's Degree (Preferred)

Physical Requirements

• Normal office conditions

Extent of Travel Required in the Job

• Light to moderate travel

The American Bar Association is an Equal Opportunity Employer: Disability/Veteran. In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position with the American Bar Association, please call View phone number on click.appcast.io.