Customer Marketing Manager

Team: MarketingCity: BostonState: MA
Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead.At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.The RoleWe are looking for a highly motivated and experienced Customer Marketing Manager. You will work closely with marketing, sales, and strategy teams to plan and execute customer advocacy programs that showcase customer success across multiple product lines. You will work directly with customer advocates to share their stories through industry events, media campaigns, and digital assets including case studies, videos, press releases, and blogs. You will support key strategic accounts by planning and executing integrated marketing campaigns to drive awareness, excitement, and adoption of Veeva solutions.What You'll DoIdentify, manage, and develop customer reference and advocacy campaigns with enterprise and emerging companies that enable Veeva marketing to lead with customer success and valueLeverage a broad and appropriate mix of marketing programs (inclusive of event marketing, direct marketing, and digital marketing) to maximize awareness, relevancy, consideration, and adoption of Veeva solutions within strategic accountsOrchestrate and lead regular check-ins for strategic customers with sales, strategy, and customer success to ensure account goals and plans remain on track, and discuss upcoming account requirements and modificationsProduce a portfolio of assets and deliverables appropriate to marketing plan requirementsManage program execution against committed timelines and within budget; set appropriate success KPIs and track measurements to determine impact and ROIEnsure appropriate communication and collaboration with key stakeholders from planning through to results across all customer advocacy programsCultivate long-term relationships with customers and colleagues in marketing, sales, and strategyRequirementsStrong marketing experience in enterprise softwareExceptional project management skills with proven success in driving projects to completionExperience working with customer to develop advocacy marketing materials that showcase real-world success and value across multiple channels (case studies, press releases, social media, events, etc.)Passionate storyteller with the ability to understand industry challenges, trends, and technical concepts to turn them into compelling contentProven ability to define, develop, and execute integrated marketing programs on time and within budgetExcellent English language/communications skills, both written and spokenAbility to develop long-term business relationships with customers and sales teamsStrong desire to win as a team combined with the ability to work independentlyBachelor's degree in a relevant fieldFlexibility to travel as requiredNice to HaveLife sciences industry relevant work experienceDemonstrable experience in managing and executing integrated marketing programsInterviewing with VeevaWe value your time and believe in a transparent hiring process. Here is the process you can expect.Follow the application process and submit your resume.Within 3 days, you will receive a link to a personality assessment administered by a third party.Once you complete the assessment, our team will review your full application package and follow up via email with our decision.If moving to the interview stage, the process is as follows:
A conversation with the hiring managerA practical case exerciseA final conversation with our group's Senior Leader.Once all interviews are complete, the manager will be in touch with a final decision.Perks & BenefitsMedical, dental, vision, and basic life insuranceFlexible PTO and company paid holidaysRetirement programs1% charitable giving programCompensationBase pay: $75,000 - $135,000The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.#LI-Remote#LI-MidSeniorVeeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at Where It’s Best for YouWork Anywhere means you can work in an office or at home on any given day. It’s about getting the work done in the way and place that works best for each person. This applies across all locations and departments.Work Anywhere does not mean work at any time. We have predictable core hours where employees are generally available for meetings and collaboration. Employees are focused and available during core hours.We invest in our offices to make them places where our employees like to go. If you work in the office three or more days a week, you will have a dedicated office workspace. Our offices function as hubs to draw people in, create social bonds, and where random connections and mixing of ideas happen. We’re investing more in offices, culture, and offsite meetings, not less.Product teams are organized in regional product hubs for optimal collaboration and live within a time zone of their hub. Our current product hubs are located in Pleasanton, Columbus, Boston, Kansas City, New York City, Raleigh, and Toronto. We create opportunities for teams to get together in person regularly.Customer-facing roles, such as Sales and Professional Services, live near and/or travel to their customers.When an employee moves within a country it does not cause a change in salary. Where you live impacts you and your family. Not knowing if your compensation will change if you move can cause stress and uncertainty for everyone. We wanted to eliminate that.Work at Veeva. Work where it’s best for you.