Regional Marketing Specialist

Advantage Tech is searching for a Regional Marketing Specialist to join their client's team in New York City, NY.

CORE RESPONSIBILITIES

• Serve as marketing lead to assigned office(s)
• Lead the development of a local marketing strategy in partnership with the Office Managing Partner (OMP) and Director of Regional Marketing that supports the OMP-C strategy
• Lead the development and implementation of high-level partnering relationships with local professional organizations, industry associations, and educational institutions to identify leadership positions, speaking and conference presentation opportunities, and sources of referral for attorneys
• Coordinate event details including collecting event RSVPs and sending attorney updates, printing name tags, staffing registration table, collecting/assembling event handout materials, post-event follow-up, and tracking lead generation and ROI, tracking event attendance in firm CRM
• Coordinate office and community engagement events (social and sporting) and sponsorships that will generate leads and partnerships with attorneys
• Work closely with the events team across assigned offices to maintain consistent and cohesive marketing events/sponsorship strategy
• Partner with the Marketing team on invitation design, targeted list development, client communications, and event promotion such as social media engagement (taking event pictures, attaining photo releases)
• Have a deep understanding of each target practice in assigned market(s) and the competitive position, including knowing top clients and prospective clients
• Lead local surveys and submissions
• Data entry for purposes of ROI and relationship management
• Assist with the marketing budget for the office, developing a local marketing strategy in partnership with the Office Managing Partner and Director of Regional Marketing, including processing invoices, reconciling expenses, etc.
• Keep abreast of both legal and business markets and "best practices" in legal marketing
• Attend regular shareholder and committee meetings to ensure consistent and effective communication on issues and provide support for opportunities relating to marketing and brand awareness
• Leverage AI tools (including ChatGPT and similar platforms) to enhance daily marketing workflows, generate content, streamline processes, and identify data-driven opportunities for regional growth and engagement
• Pitch and proposal support (alongside Department BD Support) including proficient utilization of the firm's technology and marketing systems to manage and incorporate optimal processes and support of Department Marketing goals
• Monitor the Firm's external website including office pages and attorney bios, working closely with Department Marketing team on practice group and industry page updates
• Lead the planning and execution of all office summer associate events and manage to the prescribed budget
• Collaborate with other departments on firmwide initiatives
• Work closely with Department Marketing team to co-manage new attorney onboarding activities (bios, headshots, PR, onboarding orientation, etc.) to facilitate a smooth transition
• Coordinate internal events with support of local OAs (Office Administrators) and LAAs (Legal Administrative Assistants) to promote company culture and identify opportunities to highlight on social media
• Other duties as assigned
• EDUCATION AND EXPERIENCE REQUIREMENTS
  
  
• Bachelor's Degree
• Minimum (5) years' law firm experience
• Ability to work outside of regular office hours, and a flexible schedule and means to travel as needed
• Takes ownership of firm-wide strategic initiatives as assigned
• Exceptional people skills and high level of professionalism and client service
• Demonstrated ability to generate a range of solutions that meet goals and identify the benefits, costs and risks associated with each solution
• Team player with a "can-do" attitude who demonstrates resourcefulness
• Experience managing budgets and driving cost-effective strategies
• Proficient in Microsoft 365 (Word, Excel, Outlook, and PowerPoint)
• OTHER SKILLS/ABILITIES
  
  
• Implement and maintain a system of organization
• Operate with a sense of urgency