Digital Marketing Manager

Object Technology Solutions Inc (OTSI) has an immediate opening for a Digital Marketing Manager 3

Digital Marketing Manager 3 (Boise ID - Onsite)

MAJOR RESPONSIBILITES:

Own end-to-end blog process (writing through approval)

Create and optimize website content (blogs glossary product and other pages)

Conduct keyword research and improve search rankings

Analyze performance (traffic impressions keyword rankings) and report metrics

Audit existing content and fill SEO gaps

Support AI-related initiatives (prompt analysis improving visibility in LLMs use AI tools for drafting)

SKILLS AND ABILITIES REQUIRED:

Core SEO Execution

Conduct keyword research for blog and glossary topics using SEO tools (e.g. SEMrush)

Create SEO-driven content outlines for blog articles and product pages (structure headings intent and target keywords) for business units

Coordinate with writers agencies internal teams and AI tools to move content through production stages

Manage content workflow from intake through publication (backlog in progress review published)

Maintain content pipeline visibility and status tracking for stakeholders

Track and report basic content performance

Report on content performance highlighting what was successfully executed versus what did not meet expectations

Review and optimize draft content to ensure strong SEO structure and alignment with target keywords

Conduct offsite outreach to build highquality backlinks

Strengthen internal linking by strategically connecting related pages across the site

GEO & LLM Optimization

Enhance existing content for GEO performance by rewriting definitions structuring answer-first sections and improving clarity for AI-driven search

Develop and expand FAQ sections using targeted queries ensuring concise technically accurate and AI-friendly responses

Apply consistent content structuring best practices (headers bullets short-form answers) to improve retrieval in AI Overviews and LLMs

Strengthen entity coverage and internal linking by incorporating related technologies use cases and optimized anchor text

Execute scalable on-page optimizations using provided briefs checklists and tools to improve visibility across search and generative platforms

QUALIFICATIONS AND EXPERIENCE

Bachelors degree in Marketing Communications English or a related field

3 years experience in SEO content marketing or digital marketing

Familiarity with SEO tools (SEMrush or similar)

Strong understanding of keyword research and search intent

Familiarity with GEO concepts and AI search optimization understanding of how LLMs discover read and cite content

Experience writing or editing for AI-readiness including semantic structure conversational keyword integration and entity optimization

Strong cross-functional collaboration skills including the ability to work directly with tech teams on site health and schema implementation needs

Strong communication skills and attention to detail

Experience with project management platforms (Workfront)

Exposure to analytics tools (Google Analytics Adobe Analytics)

Background in B2B or technical content environments (Semiconductors memory and storage)

Ability to write technical content (AI tools may assist with drafting)

Exposure to GEO tools such as Athena Gradial or similar platforms that track AI visibility and citations

Experience with AI agents humanizing AI content etc

About us

About us:

OTSI is a global technology partner providing enterprise IT consulting digital solutions and managed services. We help organizations modernize complex technology landscapes harness the power of data and build scalable AI-led ecosystems to accelerate innovation and business growth. With over 26 years of experience we consistently turn complex challenges into success stories through our strong technical capabilities and deep industry knowledge. Our global team of 1800 professionals spread across 6 countries delivers cutting-edge solutions for customers across Banking Financial Services Insurance Transportation & Logistics Energy & Utilities Healthcare & Life Sciences Government Hi-Tech Telecom & Media Manufacturing and more.

Our focused technology areas:

AI/ML (Agentic AI Solutions GenAI/LLMs Natural Language Processing Intelligent Processing Physical Intelligence)

Data & Analytics (Data Architecture Data Engineering Data Migration Data Modernization Big Data Analytics and BI)

Cloud (Cloud Computing Cloud Migration Cloud-Native Architecture Hybrid and Multi-Cloud)

Digital Engineering (Application Modernization Product Engineering Platform Engineering DevSecOps)

Quality Engineering (Manual Testing Nonfunctional testing Test Automation Digital Testing)

Enterprise Platforms (SAP Microsoft Oracle etc.)

Our focused industries and target segments:

Banking Financial Services & Insurance

Manufacturing Transportation & Logistics

Energy & Utilities

Telecom & Media

Healthcare & Lifesciences

Government & Public Sector (FED SLED & Partners)

Hi-Tech