LifeCycle Marketing Manager

From one scoop to a movement Who we are and why YesYouCan! At YesYouCan!, we believe wellness is about more than weight loss - it’s about more energy, greater confidence, and feeling like the best version of yourself. We bring balanced nutrition, everyday wellness, and personalized weight loss care together through convenient solutions, licensed U.S. physicians, and a bilingual team that understands the realities of how people live, eat, and care for those who matter most. Our mission is to empower people to build healthier habits and achieve lasting progress without sacrificing the joy, culture, and routines that make life their own. With more than a decade of experience building our business, we’re pursuing an ambitious next chapter: becoming the leading health and wellness platform for Hispanics in the U.S. and tripling our business over the next four years through profitable, sustainable growth. We believe in more energy, more confidence, and more possibilities - for our customers and our people. We’re building a team of entrepreneurial, high-performing individuals who embrace change, take ownership, challenge the status quo, and deliver measurable results. At YesYouCan!, you’ll have the opportunity to make a meaningful impact on people’s lives while helping shape and scale a growing business. What You’ll Be Doing: As our Lifecycle Marketing Manager – you will: Drive Customer Retention & Renewals: Develop and execute lifecycle marketing strategies that improve retention, increase subscription renewals, reduce churn, and strengthen long-term customer relationships across our medical and nutrition platforms. Accelerate Growth & Reactivation: Build targeted campaigns to reactivate dormant customers, recover lapsed subscribers, encourage repeat purchases, and identify opportunities to increase customer lifetime value. Own Lifecycle Campaigns: Plan, build, launch, and optimize automated and one-time campaigns across email, SMS, and physical direct mail, delivering the right message to the right customer at the right time. Develop Customer Journeys: Create and optimize segmented customer journeys for onboarding, activation, engagement, renewal reminders, abandoned purchases, win-back campaigns, and other key lifecycle moments. Leverage Marketing Technology: Use platforms such as Klaviyo and Customer.io to manage segmentation, campaign automation, personalization, testing, and performance reporting. Analyze Performance & Optimize Results: Monitor campaign performance and business outcomes, including customer acquisition, retention, subscription renewal rates, churn, reactivation, engagement, revenue, and lifetime value. Translate insights into actionable improvements. Partner Cross-Functionally: Collaborate with the Head of Growth, marketing team, and external creative agencies and vendors to develop campaign concepts, creative assets, messaging, and execution plans aligned with business priorities. Strengthen Spanish-Language Communications: Review and proofread Spanish-language marketing content to identify grammatical errors, typos, translation inaccuracies, and inconsistencies. Help ensure communications are clear, culturally appropriate, and consistent with our brand voice. Support Experimentation & Innovation: Develop and execute A/B tests across messaging, creative, offers, timing, frequency, and audience segmentation to improve engagement and conversion. Maintain Compliance & Deliverability: Follow applicable email, SMS, privacy, and marketing requirements, including consent, unsubscribe, and communication-frequency rules, while protecting customer trust and brand reputation. What You’ll Bring: 5-7 years of experience in lifecycle marketing, CRM marketing, retention marketing, email marketing, or a related growth marketing role. Hands-on experience developing, executing, and optimizing multichannel campaigns across email and SMS. Experience with direct mail is a plus. Familiarity with lifecycle marketing and automation platforms such as Klaviyo and/or Customer.io . Experience with either platform is strongly preferred but not required. Experience building automated customer journeys, audience segments, and personalized campaigns that drive retention, renewals, reactivation, and revenue growth. Strong analytical skills and experience reporting on campaign performance, customer retention, churn, engagement, revenue, and customer lifetime value. Experience with A/B testing, campaign optimization, customer segmentation, and data-driven decision-making. Experience working with external creative agencies, freelancers, or marketing vendors to develop and deliver campaigns. Bilingual in English and Spanish , with strong written Spanish skills and the ability to identify and correct spelling, grammar, translation, and localization errors is a strong preference. The ability to use translation tools with the same efficiency may suffice. Strong project management skills, attention to detail, and the ability to manage multiple campaigns and deadlines in a fast-paced environment. Excellent written communication skills and the ability to adapt messaging to different audiences, customer needs, and stages of the customer journey. A collaborative, proactive mindset with a strong sense of ownership and a focus on measurable business outcomes. Experience in e-commerce, subscription-based businesses, health and wellness, nutrition, or medical weight loss is a plus. What we can do for you: $90,000 - $105,000 annually Up to 50% bonus match 401k contributions PTO and paid holidays Medical, dental, and vision benefit offerings Work environment and schedule: Hybrid - approx. 1-2x/week in Miami, FL for in-person team meetings. Equal Opportunity Statement: We are an Equal Opportunity Employer that is committed to fostering an inclusive environment where every employee has the opportunity to thrive through their skills, contributions, and dedication. We strive to build a culture of belonging that values innovation, collaboration, and mutual respect, creating a workplace where everyone can grow and succeed. We strive to build a culture of belonging that values innovation, collaboration, and mutual respect, creating a workplace where everyone can grow and succeed.