Sr. Manager, IFP Growth Enablement

Sr Manager, IFP Growth Enablement

The Individual & Family Plan (IFP) business serves Californians who buy health insurance directly from Blue Shield, through Covered California, brokers, and online channels. This market is central to Blue Shield's mission and growth in a competitive, highly regulated environment.

The Sr Manager, IFP Growth Enablement drives membership growth and retention by equipping sales, broker, and distribution channels with the insights, tools, and strategies to succeed. Reporting to the Senior Director of IFP Growth Strategy, this role connects product, sales, marketing, and analytics to turn strategy into execution.

Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Responsibilities

In this role, you will:

• Equip assisted and unassisted IFP sales channels with the tools, insights, and readiness to convert demand into enrollment, improve self-service performance, and help brokers, partners, and sales teams sell IFP products effectively in a complex, competitive market.
• Deliver end-to-end reporting and actionable insights across IFP demand generation, pipeline performance, and close rates to support informed decisions and continuous growth optimization.
• Lead cross-functional teams to develop and launch new or updated go-to-market capabilities, turning market insights and performance data into growth initiatives.
• Develop and operationalize go-to-market enablement for brokers, internal sales, and existing and emerging channels, including value propositions, positioning, and readiness materials.
• Build and scale repeatable enablement frameworks, tools, and playbooks that drive channel effectiveness, consistent messaging, and strong execution.
• Track enablement impact using data and KPIs to refine strategies and inform growth strategies and tactics.
• Turn learnings into scalable recommendations and playbooks that improve how IFP products are marketed, sold, and supported across assisted and unassisted channels.
• Develop goals, objectives, and action plans for department, teams, and individuals.

Qualifications

To hit the ground running, this role requires:

• A bachelor's degree or equivalent experience
• Requires 10+ years relevant experience, including 4 years of management experience
• Requires 5+ years of experience working on health insurance growth strategies or projects
• Desired familiarity with distribution channels for Medicare or IFP products
• Desired familiarity with the ACA and exchange marketplaces
• Desired familiarity building and analyzing sales performance reporting

Hybrid

This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week. Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.

About Us

Blue Shield of California became a subsidiary of Ascendiun in January 2025. Ascendiun is a nonprofit corporate entity that is the parent to a family of organizations including Blue Shield of California and its subsidiary, Blue Shield of California Promise Health Plan; Altais, a clinical services company; and Stellarus, a company designed to scale healthcare solutions. Together, these organizations are referred to as the Ascendiun Family of Companies.

At Blue Shield of California, our mission is to create a healthcare system worthy of our family and friends and sustainably affordable. We are transforming health care in a way that genuinely serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.

To achieve our mission, we foster an environment where all employees can thrive and contribute fully to address the needs of the various communities we serve. We are committed to creating and maintaining a supportive workplace that upholds our values and advances our goals.

Blue Shield is a U.S. News Best Company to work for, a Deloitte U.S. Best Managed Company and a Top 100 Inspiring Workplace. We were recognized by Fair360 as a Top Regional Company, and one of the 50 most community-minded companies in the United States by Points of Light. Here at Blue Shield, we strive to make a positive change across our industry and communities – join us!

Our Values:

• Honest. We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short.
• Human. We strive to listen and communicate effectively, showing empathy by understanding others' perspectives.
• Courageous. We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals.

Our Workplace Model

We believe in fostering a workplace environment that balances purposeful in-person collaboration with flexibility - providing clear expectations while respecting the diverse needs of our workforce. Our workplace model is designed around intentional in-person interaction, collaboration, connection, creativity, and flexibility:

• For most teams, this means coming into the office two days per week.
• Employees living more than 50 miles from an office location, out of state employees, and employees in certain member-facing roles should work with their manager to determine in-office time based on business need.
• For employees with medical conditions that may impact their ability to work in-office, we are committed to engaging in an interactive process and providing reasonable accommodations to ensure their work environment is conducive to their success and well-being.

The Company reserves the right to require more presence in the office based on business needs, and requirements are subject to change with periodic reviews.

Physical Requirements:

Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.

Please click here for further physical requirement detail.

Equal Employment Opportunity:

External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.

Job Info

• Job Identification 20260929
• Job Category Marketing and Product Management
• Posting Date 05/16/2026, 12:04 AM
• Job Schedule Full time
• Locations Rancho Cordova - Zinfandel A
• Pay Range for California $148940.00 to $223300.00
• Pay Range for Bay Area $167900.00 to $251700.00
• Note Please note that this range represents the pay range for this and many other positions at Blue Shield that fall into this pay grade. Blue Shield salaries are based on a variety of factors, including the candidate experience, location (California, Bay Area, or outside California), and current employee salaries for similar roles.
• Role can be filled by a candidate requiring sponsorship No