Public Relations & Media Coordinator

Job Description

Job Description

We are looking to hire a Public Relations and Media Coordinator with superb project management and organizational skills. The candidate should possess excellent communication and interpersonal skills to multitask in a fast-paced and time-sensitive environment.

To ensure success, the candidate should also demonstrate excellent time management skills, incredible creativity with a keen interest in creating and implementing cost-efficient and effective media campaigns.

The ideal candidate should also have good critical thinking and planning skills. We are looking for a candidate who is a self-starter, a strong team player with a positive attitude, thinks outside the box, and takes initiative.

PUBLIC RELATIONS & MEDIA COORDINATOR RESPONSIBILITIES:

• Reports directly to the Communications Manager on all projects and tasks.
• Identify press and media coverage opportunities through evolving issues.
• Develop content for print, online, and social media platforms and distribution channels.
• Works under the directive of the Communications Manager to ensure that critical messages align with the association’s strategic plan, tone, mission, and vision.
• Serve as the media liaison to the association.
• Scan media marketplace to keep up to date on the latest media trends.
• Manage association social media platforms, profiles and presence.
• Work with Communication Manager in building long-term relationships with media outlets.
• Must have the flexibility, mindset, and the ability to adapt and undertake new projects and responsibilities as assigned, such as staff liaison assignment to committee(s), etc.
• Creation of dedicated campaign/target emails and association newsletters (weekly general membership, biweekly education, and monthly broker newsletter).
• Serves as staff liaison to committees and/or work groups, as assigned.
• Creation of unique social media content highlighting association projects, meetings, events, publications, etc.
• Other tasks assigned as needed.

PUBLIC RELATIONS & MEDIA COORDINATOR REQUIREMENTS:

• Must possess excellent interpersonal, verbal, and writing skills.
• Must be proficient in video and web content development.
• Possess a deep understanding and aptitude of social media best practices.
• Demonstrable experience with building effective media campaigns across platforms.
• Ability to facilitate press conferences and briefings.
• A natural leader who displays strong decision-making and attention to detail.
• Ability to work under pressure and meet deadlines.
• Ability to work independently and as part of a team.
• High proficiency with Microsoft Office applications (Outlook, PowerPoint, Excel, Word); video software such as Adobe Premiere, Lightroom, Canva, Descript, etc.
• Have experience & knowledge with podcast software such as Adobe Audition, etc.
• 3 + years’ experience in social media management and similar work: creating, posting, social posts/reels/stories on Facebook, Instagram, X, LinkedIn, TikTok, etc.
• Experience with Hootsuite, Meta Business, or other social media scheduling platforms & analytics
• Must be available to participate in after-hours association events and cover event photography/videography as needed.
• Must have the willingness to learn about real estate industry trends and innovations.
• Monitor GBR association image frequently and work with Communications Manager to prepare crisis communications when necessary.
• A degree in media, journalism, or a related field.

ABOUT GREATER BERGEN REALTORS®:

Greater Bergen REALTORS® is the third largest real estate trade association in New Jersey. Located in Northern New Jersey, we are an association dedicated to providing the best tools and resources for our 8,800 Plus REALTOR® members to ensure success in their real estate careers. We are a driving force in the real estate industry through advocacy, communications, philanthropy, and education.

GREATER BERGEN REALTORS® offers the following benefits:

• Health Insurance as per our Company Policy after 90 days of employment
• Life and Disability Insurance after 90 days of employment
• Matching 401K after 1 year of employment & fully vested
• Paid Summer Friday Afternoons
• Paid Holidays