Sales Associate

The Sales Associate is responsible for developing and maintaining relationships with retailers, distributors, wholesale customers, and trade partners while supporting sales growth and customer retention across all company brands. This position manages new account onboarding, retailer approvals, account development, outside sales, and customer retention. The Sales Associate works collaboratively with internal departments to ensure a positive customer experience, accurate account information, and continued growth of the company's retail and wholesale network. Essential Functions Develop new business through prospecting, outside sales, retailer visits, and relationship building. Identify opportunities to increase sales through additional products, brands, and account development. Identify and pursue opportunities to acquire new retailers, wholesale customers, distributors, and trade partners. Build and maintain a pipeline of prospective customers to support sales growth. Work toward established sales goals, account acquisition targets, and customer growth objectives. Maintain accurate records of customer communications, sales activities, and account updates. Process new retailer, wholesale customer, distributor, DIY craft store, and trade partner applications. Add and maintain accurate account information in LACRM, Shopify, and Vertex. Send retailer approval emails and process reinstated accounts and retailer upgrades. Conduct 45- and 90-day follow-ups with new retailers to encourage engagement, identify needs, and support initial purchases. Stay informed about company products, promotions, and sales policies. Support promotional campaigns, new product launches, and other sales initiatives. Perform other sales, customer service, administrative, and operational duties as assigned. Strong verbal and written communication and interpersonal skills. Customer relationship management and sales development abilities. Strong organizational skills, attention to detail, and time management. Problem-solving skills and the ability to work independently. Proficiency with computers and the ability to learn CRM, e-commerce, and other business systems. Professionalism, accountability, adaptability, and sound judgment. High school diploma or equivalent. Minimum of two years of sales experience. Ability to communicate effectively and manage multiple priorities. Experience in wholesale, retail, or business-to-business sales preferred. Knowledge of DIY, crafting, home decor, or related industries is a plus. Must be able to communicate using verbal, written and hearing abilities to perform the essential functions of the job. Must maintain confidentiality regarding materials and processes in production and preparation of all products. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. #J-18808-Ljbffr