Director of Marketing

Director of Marketing - Remote US or Canada

Sangoma is a global leader in business communications, delivering Unified Communications as a Service (UCaaS), Contact Center as a Service (CCaaS), Communications Platform as a Service (CPaaS), Managed Connectivity, and AI-powered communications solutions. Our mission is to empower businesses with essential communications that improve connectivity, collaboration, and customer engagement.

We are seeking a strategic and results-driven Director of Marketing to lead demand generation, channel marketing, marketing operations, events, public relations, and brand initiatives that drive pipeline growth and revenue across both direct and indirect sales channels.

This is a high-impact leadership role responsible for developing and executing integrated marketing programs that accelerate customer acquisition, increase partner engagement, strengthen brand awareness, and support Sangoma's continued growth.

Your Role:

Demand Generation & Growth Marketing

• Develop and execute integrated marketing programs across digital advertising, email marketing, content marketing, SEO, website optimization, webinars, events, and marketing automation.
• Drive qualified lead generation, pipeline growth, customer acquisition, and revenue performance.
• Partner with Revenue Operations and Sales leadership to optimize lead management, conversion rates, and campaign effectiveness.

Channel Partner Marketing & Growth

• Develop and execute marketing strategies that support partner recruitment, activation, engagement, and revenue growth.
• Drive partner-generated pipeline through VARs, MSPs, distributors, technology alliances, referral partners, and master agent/TSD ecosystems.
• Lead co-branded campaigns, joint go-to-market initiatives, partner enablement programs, MDF activities, and channel marketing efforts that increase partner productivity and market reach.

Marketing Operations & Analytics

• Oversee marketing technology platforms, campaign execution, attribution, reporting, and performance measurement.
• Define, monitor, and report on key marketing and pipeline metrics.
• Leverage data-driven insights to optimize marketing investments and maximize ROI.

Brand, PR & Communications

• Lead public relations, analyst relations, thought leadership, media outreach, and corporate communications initiatives.
• Strengthen Sangoma's brand presence and market positioning across key industries and customer segments.
• Ensure consistent messaging and brand execution across all marketing channels.

Events & Customer Engagement

• Lead strategy and execution for trade shows, partner conferences, webinars, customer events, and industry sponsorships.
• Partner with Customer Success and Sales teams to develop programs that support customer retention, adoption, expansion, and advocacy.

Leadership & Collaboration

• Lead, mentor, and develop a high-performing marketing team.
• Collaborate closely with Sales, Channel Sales, Product Management, Customer Success, Revenue Operations, and Executive Leadership to align go-to-market strategies and business objectives.
• Manage agency and vendor relationships while fostering a culture of innovation, accountability, and continuous improvement.