Performance Marketing Manager

Job Title: Performance Marketing Manager

Reports To: Marketing Lead Multi-Charity and Sports

Job Type: Full-Time

Location: Nashville TN United States or Toronto ON Canada Onsite

Restriction: This opportunity is for candidates residing in the locations specified above

Compensation: $75000 to $100000 Annually Benefits

The Digital Marketing Recruiters

Digital Marketing Recruiters has been in the digital marketing and recruitment space for over 25 years. We work with highly skilled marketing digital marketing and sales professionals and match them with our clients from diverse industries across the United States. Our selection process incorporates comprehensive resume screening shortlisting conducting video-recorded interviews and providing client information administering written assessments (if required by the client) arranging client interviews and facilitating job offers and placements.

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The Client

The clients company was founded in 2010. They provide online and in-venue fundraising technology used by some of the worlds most notable nonprofit organizations.

They are disrupting the fundraising modelhelping charitable organizations raise funds through their electronic raffle solutions grow recurring donations build on their donor datasets deepen engagement across their donor databases and achieve record donor revenues.

As a leading provider of strategy and technology for 50/50 raffles sweepstakes and Catch the Ace raffles theyve helped over 500 charitable organizations raise more than $1 billion on their platform to dateand theyre only just getting started.

The Role

Theyre looking for a strategic results-driven Performance Marketing Manager to own paid search and paid social for their in-house marketing team. Youll manage and scale a growing portfolio of fundraising campaigns across multiple verticalsfrom professional and amateur sports to charitable foundations and community organizationswith full ownership of Google Ads Microsoft Advertising and Meta plus the freedom to test emerging channels.

This is deliberately a hands-on and strategic role. The clients paid portfolio is already healthy and performingthey want someone who can bring the vision forecasting and testing discipline to take it to the next level: sharper budget allocation across campaigns a clear test-and-learn roadmap and a point of view on where the next dollar of spend should go.

Responsibilities

• Design plan manage and optimize paid search (Google Ads Microsoft Advertising) and paid social (Meta and emerging platforms) campaigns that drive player and donor acquisition across multiple fundraising verticals.
• Own budget management and pacing across a concurrent portfolio allocating spend to maximize ROAS and hit acquisition and revenue targets for each partner vertical and campaign period.
• Set and drive the paid media roadmapa structured test-and-learn agenda across audiences creative bidding and placementsand turn wins into repeatable playbooks.
• Develop bid strategies audience segmentation and creative testing frameworks that improve CPA ROAS CTR and conversion rates.
• Run compliant campaigns within regulated gaming and lottery advertising rules (e.g. Meta Special Ad Categories Google gambling policies and provincial/state requirements).
• Establish and maintain authoritative performance reporting and year-over-year tracking; turn data into clear insights and recommendations for internal leadership and partners.
• Identify and evaluate new paid channels formats and audiences to grow the portfolio and make the case for where incremental investment will pay off.
• Partner with creative email/CRM analytics product and client-facing teams to deliver a seamless journey from ad click to sign-up purchase and retention.
• Forecast performance set targets and report on the effectiveness of paid initiatives.

Requirements

• A Bachelors degree in Marketing Business or a related field (or equivalent experience).
• Minimum 5 years in paid media/performance marketing with a proven track record managing paid search and paid social at scale.
• Deep hands-on expertise with Google Ads (Search Performance Max YouTube) and Microsoft Advertising and with Meta Ads Manager (TikTok or other social platforms a plus).
• Strong command of budget pacing bid strategy audience building and creative testing across a multi-campaign portfolio.
• Fluency in measurement and attributionGA4 platform reporting and building and maintaining performance trackerswith the ability to turn data into action.
• Strategic thinker and portfolio operator: able to set a paid media roadmap forecast outcomes and prioritize investment across competing campaigns rather than only executing tactics.
• Familiarity with marketing automation and CRM tools and an understanding of how paid connects to the full funnel.
• Excellent communication and copywriting skills.
• Comfortable managing multiple concurrent campaigns budgets and stakeholders.
• Experience with regulated advertising (gaming lottery or gambling) and/or the non-profit and fundraising sector is a strong asset.

Tags

United States Tennessee Nashville Canada Ontario Toronto Onsite In-Office Full-Time Fundraising Performance Marketing Paid Search Paid Social Media LinkedIn Indeed Glassdoor ZipRecruiter CareerBuilder Monster

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