Sr. Associate, Web Content Manager

Alternate locations: Jersey City, NJ (New Jersey); New York, NY (New York)

About New York Life Investment Management

With over $800 billion in assets under management, NYLIM is a Pensions & Investments' Top 30 Largest Money Manager and one of the largest global asset managers serving institutional, retail and insurance clients. NYLIM brings together the firm's global investment teams under one unified brand, combining specialized expertise with the strength and stability of New York Life.

Our platform is built on disciplined active management, deep investment capabilities and a long-term partnership approach designed to deliver enduring value across market cycles and help clients navigate the next era of investing.

More powerful, together, we combine the agility of specialized investment teams with the scale and longevity of a leading mutual institution.

About the Role

New York Life Investment Management (NYLIM) is seeking a strategic and detail-oriented Sr. Associate, Web Content Manager, to support the planning, content/UX writing, management, optimization, and day-to-day execution of content across NYLIM's business website and related digital experiences.

Reporting to the Director, Web Content Strategy, this role will help translate business priorities, stakeholder requests, audience needs, and search insights into clear, accurate, compliant, and user-focused web content. The Sr. Associate will manage website updates for their specified areas from intake through publication, support content governance, and accessibility standards, and use SEO, analytics, and performance insights to improve content quality, discoverability, and engagement. The role will also help shape content experiences through content planning, editorial review, content design, and optimization, ensuring website content is useful, discoverable, and aligned to both business and user goals.

This role sits within the Web Strategy & Operations team, which manages end-to-end website operations from strategy and design to development and content management. The ideal candidate brings sound editorial judgment, strong web writing and content design skills, project management skills, working knowledge of SEO and emerging search behaviors, and the ability to coordinate content through cross-functional review and approval processes.

What You'll Do

• Manage the day-to-day execution and optimization of assigned website content, ensuring the right stakeholders are engaged and that content aligns to business priorities, audience needs, brand standards, regulatory review processes, and website experience goals.
• Coordinate website content updates and enhancements from intake through publication, including requirements, timelines, reviews, approvals, CMS handoff, and QA publishing readiness.
• Translate stakeholder requests into clear content briefs, page requirements, content structures, copy recommendations, metadata, and implementation guidance for CMS authors, UX partners, and web team members, applying content design principles to improve clarity, usability, and engagement.
• Review, edit, write, and optimize website copy in partnership with subject matter experts and content owners to improve clarity, usability, content hierarchy, calls to action, accessibility, compliance readiness, and overall user experience.
• Apply content design best practices to shape page structure, messaging hierarchy, navigation pathways, and calls to action that help users find information and complete key tasks.
• Maintain NYLIM brand voice, messaging standards, editorial guidelines, and content governance expectations across assigned website pages and related digital experiences.
• Support SEO and content discoverability by applying keyword research, metadata, internal linking, page structure, and content best practices.
• Conduct content audits, page reviews, and gap analyses to identify outdated, unclear, inconsistent, underperforming, or misaligned content, partnering with SMEs and content owners to confirm accuracy, competitiveness, required updates, and next steps.
• Monitor content performance using analytics and SEO tools, identifying opportunities for content refreshes, performance improvements, testing, and ongoing optimization.
• Partner with internal stakeholders, SEO vendors, CMS authors, Compliance, UX, Technology, Analytics, and Marketing teams to execute web content initiatives efficiently and accurately.
• Stay informed on emerging search trends, including AI-powered search experiences, Generative Engine Optimization (GEO), and content visibility within Large Language Models (LLMs), translating relevant best practices into practical content improvements.
• Help maintain content ownership records, review cycles, publishing documentation, governance materials, and content inventories so subject matter experts and business owners can keep assigned website content accurate, current, and aligned to business needs.

What You'll Bring

• Bachelor's degree in Marketing, Communications, Journalism, English, Business, Digital Media, or a related field preferred.
• 5+ years of experience in web content management, digital content operations, or content strategy, ideally in financial services, B2B marketing, or another regulated environment.
• Hands-on experience with Adobe Experience Manager or a similar enterprise CMS.
• Strong attention to detail and practical editorial judgment, with strong web writing capabilities, and the ability to prepare, edit, write, and optimize stakeholder-provided content for web publication in alignment with brand, usability, accessibility, and governance standards.
• Experience managing web content workflows, including stakeholder inputs, SME reviews, approvals, publishing timelines, and competing priorities.
• Working knowledge of SEO, content discoverability, web analytics, and performance optimization.
• Understanding of accessibility standards, content governance, brand guidelines, and compliance-sensitive digital workflows.
• Practical awareness of emerging search trends, including AI-powered search experiences, GEO, and content discoverability within LLMs.
• Strong communication and stakeholder management skills, with the ability to clarify requirements, manage reviews, and escalate risks or gaps appropriately.
• Ability to partner across marketing, UX, technology, analytics, compliance, external vendors, and business stakeholders.
• Familiarity with Adobe Target, personalization, A/B testing, global websites, multilingual content, or international product portfolios preferred.
• Experience with content design, UX writing, information architecture, or digital content strategy preferred.

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Job Level: LEVELPF3

Pay Transparency

Salary Range: $93,000-$133,000


Overtime eligible: Exempt


Discretionary bonus eligible: Yes


Sales bonus eligible: No


Actual base salary will be determined based on several factors but not limited to individual's experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

Our Benefits

We provide a full package of benefits for employees - and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.Click hereto discover more about our comprehensive benefit options or visit our NYL Benefits Site.

Our Commitment to Inclusion

At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life's leadership in this space.

Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of

Job Requisition ID: 94275

About NY Life Insurance Company

Diversity & Humanity-two values that are deeply rooted in the New York Life culture and have laid the foundation for over 175 years of commitment to our employees, agents, policy owners, and the communities where we live and work. At New York Life you become a valued part of a welcoming, inclusive, and caring culture that has a long-standing legacy in stability and growth. The strength of New York Life revolves around our diversified, multi-dimensional business portfolio that goes beyond life insurance, and we want you to be a part of our legacy.

As a Fortune 100 company and industry leader, we provide an environment where you can explore your career ambitions, offering opportunities to tackle meaningful challenges and stretch your skills while balancing work and life priorities. You will be part of a diverse team guided by our belief to always be there for each other-providing the support and flexibility to grow and reach new heights while making an impact in the lives of others.

You are our future, and we commit to investing in you accordingly.

Visit our Linkedin to see how our employees and agents are leading the industry and impacting communities.

Visit our Newsroom to learn more about how our company is constantly evolving to meet our clients' and employees' needs.

Required Legal Notices - All Candidates Please Click Here