New York Brand Ambassador

Altos Planos Collective is seeking a dynamic New York Brand Ambassador who lives and breathes hospitality and understands that long‑term brand growth is built through trust, education, consistency, and genuine relationships. This is not a traditional sales role—it is a commercial advocacy position where success is measured through meaningful relationships, strategic menu placements, market visibility, education, and sustainable brand growth. As part of our collaborative two‑ambassador model in New York, you'll work alongside an established Brand Ambassador to drive one of the country's most influential hospitality markets. While each ambassador maintains geographic ownership and strategic account responsibility, both operate as true partners—sharing opportunities, supporting halo accounts, and collectively elevating Altos Planos throughout New York City. This full‑time role requires flexibility to work evenings, weekends, and industry events, along with exceptional time management and a deep understanding of New York's hospitality landscape. Territory Structure Primary Territory Brooklyn, Queens & Emerging Manhattan Including Williamsburg, Greenpoint, Bushwick, Downtown Brooklyn, Long Island City, Astoria, Harlem, and Upper Manhattan. Primary focus includes: Independent cocktail bars Emerging restaurant groups Neighborhood institutions High‑potential future halo accounts Premium independent retailers Shared Responsibility Both New York Brand Ambassadors collaborate on: Manhattan halo accounts Luxury hotel groups Multi‑unit restaurant groups Distributor education and ride‑withs National brand initiatives Trade advocacy Consumer activations Press and media events Large‑scale education programming Success is measured both individually and collectively as the New York team. What You’ll Do Own and strategically manage a curated universe of on‑premise and off‑premise accounts aligned with commercial objectives. Drive new menu placements, back‑bar placements, features, and distribution gains across your territory. Build authentic, long‑term relationships with bartenders, beverage directors, chefs, owners, retailers, and distributor partners. Deliver world‑class product education, staff trainings, tastings, and seminars that position Altos Planos as a leader within the premium spirits industry. Execute market activations that generate awareness, trial, and measurable commercial impact. Collaborate closely with distributor sales teams to identify opportunities, support programming, and grow distribution. Partner with the New York Brand Ambassador on major activations, halo accounts, and citywide initiatives. Produce thoughtful, on‑brand social content that reflects the standards and voice of Altos Planos. Monitor market trends, competitive activity, and cultural shifts to identify new opportunities. Manage market budgets responsibly while maximizing return on investment. Maintain accurate CRM reporting, weekly recaps, KPI tracking, and market insights. Key Performance Indicators (KPIs) Success in this role will be measured through: New menu placements Back‑bar placements and distribution growth Depletion growth within assigned territory Strategic account development Educational programming execution Distributor engagement Quality of account relationships Event execution Market visibility Timely reporting and CRM compliance What Collaboration Looks Like Our New York market operates as one team. Both ambassadors are expected to: Meet weekly to align market strategy and priorities. Jointly develop plans for key activations, press opportunities, and strategic placements. Cross‑support each other's territories during vacations, major events, and high‑volume periods. Share relationships and opportunities that strengthen the portfolio rather than individual ownership. Work collectively toward annual depletion, distribution, and visibility goals. This is not a siloed territory—it is a partnership built on trust, communication, and shared ambition. Qualifications Required Previous supplier Brand Ambassador experience is required. Minimum 5 years of experience within hospitality, beverage alcohol, or supplier advocacy. Minimum 2 years as a Brand Ambassador or comparable supplier‑facing commercial advocacy role. Demonstrated success securing menu placements, back‑bar placements, and strategic account growth. Strong existing relationships throughout the New York hospitality community, particularly Brooklyn and Manhattan. Deep knowledge of premium spirits, cocktail culture, and agave categories. Outstanding presentation, training, communication, and storytelling skills. Exceptional organizational and time‑management abilities. Entrepreneurial mindset with the ability to work independently while thriving within a collaborative team. Comfortable working evenings, weekends, and non‑traditional hospitality hours. Ability to lift up to 40 pounds. Valid driver's license and ability to travel throughout the territory. Preferred Experience representing premium or luxury spirits brands. Beverage certifications such as BarSmarts, WSET, CMS, or equivalent. Spanish language proficiency is a plus. What We Value At Altos Planos, we believe exceptional brands are built by exceptional people. We hire individuals who lead with curiosity, integrity, humility, and hospitality—people who invest in relationships, elevate their communities, and understand that the strongest brands are earned through consistency rather than transactions. We don't believe success comes from being everywhere. It comes from showing up where it matters, creating lasting partnerships, and leaving every account stronger than you found it. Altos Planos Collective is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive workplace where every employee can thrive regardless of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other protected characteristic. #J-18808-Ljbffr Altos Planos Collective