Senior Manager, Campaign Analysis

Job Description

Location : New York, NY, 1515 Broadway

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Work Arrangement : Onsite, full time

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Hours : 9:00 AM to 6:00 PM

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Job Description

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The role will be focus on paid media reporting for PlutoTV campaigns running globally. You will be tasked with analyzing campaign performance and results to put together insights and wrap-up reports intra-campaign and post-campaign. This individual will work closely with the paid media channel leads to help keep track of results to benchmarks and then put together reports and materials that communicate any trends, insights and learnings. You will be the main owner of day-to-day reporting as well as work on development new reports and enhancements. You will also be the main point of contact and liason between marketing and BI. This individual is passionate about data and metrics, is a wiz at Pivot tables, and knows how to tell a story based on the data.

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Understanding of ad products, media math, and familiarity with self-serve ad platforms such as Google Ads, DV360, Meta, TikTok, etc. Experience working with an MMP (Kochava or AppsFlyer). This role is a fast-based role and requires someone who is able to roll with the punches, agile, and adjust priorities on an as-needed basis. You will have proven experience driving projects to completion in a matrixed organization and comfortable speaking to leadership.

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Responsibilities

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• Able to analyze data, put together a story of results, and present findings to both internal MACS team and other departments
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• Comfortable to present data findings in front of peers and to leadership
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• Help maintain data cleanliness by Q/A’ing raw campaign data, occasionally helping to correct any data errors
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• Handle ad-hoc requests for activation teams to understand and contextualize campaign data results
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• Provide forward looking recommendations for audience targeting, partner mix, and budget to Activation team and Campaign Planning team
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• Process-oriented, but adaptable to changes due to ever-changing digital landscape
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• Curious, and always wants to be learning new things and pushing to make things more efficient and productive
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• Drive projects forward with BI, Marketing, and Media teams from start to completion. Be the link between marketing and technical teams.
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Qualifications

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What you bring to the team

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• Bachelor’s Degree
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• 5+ years of direct experience at a brand, agency, or related vendor in digital media field or role
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• Experience within the digital media industry in marketing, advertising, or advertising technology & analytics, with Entertainment Streaming or DTC brands a plus.
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• Strong understanding and knowledge of digital paid media attribution, metrics such as CPM and CPA, and benchmarks such as average view rate for videos
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• Experience with ad servers such as CM360 and Mobile Measurement Partners such as Kochava or AppsFlyer
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• Experience with web analytics such as Adobe or Google Analytics
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• Strong at putting together visual presentations using Google Presentations, PowerPoint or Keynote
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• Strong data analysis skills using Excel, Tableau, Datastudio; immediate to advanced experience building dashboards and other visualizations; extracting data from various data sources to build dashboards and visualization.
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• Proactive and self-motivated.
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• Strong verbal and communication skills.
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• Flexibility and ability to handle multiple projects at one time
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Pay Range

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• $60 to $70 per hour
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Requisition ID: PMOUNTJP00001800