SVP, Sales & Marketing

Job Description

The Opportunity

AWF is a commercial window film and graphics business that has grown 10–20% a year, largely through acquisition — a track record that speaks to disciplined leadership and a real appetite for scale. The company already has a sales and marketing team driving revenue, and is now investing in senior leadership to build out a nationwide outside sales function — extending reach into new geographies and unlocking growth in key verticals, rather than just optimizing what's already in place.

That investment is your opportunity. You're not replacing what already works — you're building the layer on top of it that takes AWF from $60M to $100M+ over the next five years. Multiple acquisitions are already in negotiation, which means the outside sales org you design needs to be built for integration, not just steady-state selling.

If you want to walk into a business with real momentum, an existing team that's already delivering, and a clear, ambitious growth target to build a nationwide sales force toward, this is that role.

The Mission

AWF already has a sales and marketing team driving revenue today. What we need now is a leader who can build and scale a nationwide outside sales team — one that accelerates growth in our existing markets and unlocks key verticals — as the company scales from $60M to $100M+ over the next 5 years.

This isn't a caretaker role. You're being hired as a true owner of that expansion, at a company actively scaling through M&A activity. The outside sales organization you build in the next 18–24 months will become a core driver of the company's growth.

Outcomes (What Success Looks Like — First 12–24 Months)

1. Build and launch a nationwide outside sales team — recruiting, territory design, and management structure — that extends AWF's reach into new geographies within 12 months.
2. Build a repeatable pipeline and follow-up system — for AWF's existing team of subject-matter-expert sales reps (who work warm inbound leads) alongside the new outside sales function, including cadence, objection handling, and negotiation as distinct trained skills.
3. Identify and penetrate key verticals — for outside sales growth, and develop a go-to-market plan for integrating newly acquired businesses' sales/marketing functions, given multiple acquisitions currently in negotiation.
4. Establish marketing infrastructure — (brand, demand generation, lead flow measurement) that supports both the existing team and the new outside sales function, with clear metrics tied to revenue.
5. Deliver measurable revenue growth — against a target to be set with the CEO, driven substantially by the new outside sales team, sustaining or exceeding the company's historical 10–20% growth trajectory on the path from $60M to $100M+.

Competencies (What We’re Looking For)

• Builder, not maintainer — has stood up a sales or marketing function from a less mature state, not just run an existing one.
• Sells through others — proven at coaching and upskilling a team of subject-matter experts / non-career salespeople, not just closing deals personally.
• M&A-fluent — comfortable with the commercial side of integrating acquired companies' customer bases, teams, and go-to-market motions.
• Builds alongside an existing team — able to stand up a new function (nationwide outside sales) without disrupting a sales and marketing team that's already driving revenue.
• Marketing-literate, not just sales-literate — can build brand and demand-gen infrastructure, not only manage a sales team.
• Growth-minded — thinks in terms of scaling a function well past its current size, not just optimizing what already exists.
• Comfortable in a lower-mid-market, industrial/trade-adjacent business — window film and graphics is a tangible, relationship-driven, project-based business, not enterprise SaaS.
• Built and led a distributed, nationwide workforce — has managed teams spread across multiple locations or markets, not just a single-site headquarters org.
• Led an outside sales team — direct experience recruiting, managing, and coaching field/outside sales reps, not purely inside or digital sales.
• Opened new verticals — has taken a sales organization into new market segments, not just grown within an existing one.
• SVP-level leadership experience or higher — prior experience serving as an SVP, EVP, Chief Revenue Officer, Chief Sales Officer, Chief Commercial Officer, or comparable senior executive.
• 30–40% travel — ability and willingness to travel approximately 30–40% of the time across AWF's nationwide markets.

Benefits & Perks

• Paid Time Off plan for full time employees
• Medical, Dental, Vision, and more *For eligible employees
• 401(k): American Window Film will match 3% of what you contribute

American Window Film Perks:

• Family & Friends Day - take an extra day off and get $300 to spend time with family and friends.
• People Helping People - take an extra day off to help someone out or contribute to a worthy cause
• Fitness, Health and Wellness allowance - get $250 towards any health and wellness activity
• We not me time - get $300 when you spend time with a co-worker outside of work

*perks subject to terms and conditions and may change at any time

PAY RANGE: $200,000-$235,000/year + 35% Bonus + Long Term Incentive

Our Core Values

• Create Loyal fans - We create an environment that people love
• Authenticity Matters - Trust is built one job at a time
• Be Excellent Together - We support our teammates
• We Embrace Change - How we got here today is not how we will get there tomorrow

American Window Film provides equal employment opportunity to all applicants and employees without regard to race, color, religion, sex, sexual orientation, age, national or ethnic origin, veteran or military status, disability, as well as any other protected status under the law.