Head of B2B Marketing

Job Description

Head of B2B Marketing

Location: North America (Austin, Miami or New York)

Reporting to: Chief Executive Officer

*Note: You must be located at or near Austin, Miami, or New York*

*Note: You must have demonstrated experience in:*

• Commercial storytelling, case studies, creds decks, sales materials
• Demand generation, inbound demand engine via websites, CRM, ABM, lead nurturing
• Go to market activations, conferences, events partnerships

Summary

We are a US and European hospitality group specialising in private aviation, yacht, venue and event catering, managed hospitality, markets and destinations. Combining world-class culinary talent with deep operational expertise, we deliver premium hospitality where quality, reliability and flexibility are valued above standardisation and lowest cost.

Reporting directly to the CEO, the Director of B2B Marketing will play a pivotal role in our next phase of growth, defining how we are positioned in the market, building a best-in-class B2B

marketing engine and helping establish us as one of the hospitality industry's leading commercial brands.

This is a senior, hands-on individual contributor role, leveraging agencies, consultants and freelancers where appropriate, with the opportunity to build our B2B marketing capability as the group continues to grow.

What You'll Achieve in Your First 12 Months

• Develop and launch a clear B2B positioning across our core service lines, ensuring each proposition is differentiated, commercially compelling and aligned to our target markets.
• Build and operate a best-in-class B2B marketing engine, including account-based marketing, campaign planning, CRM integration, lead generation and marketing performance reporting.
• Create and maintain a market-leading suite of commercial marketing materials, including credentials, capability statements, case studies, proposals, sales collateral and thought
• leadership.
• Partner with the CEO and senior commercial leaders to support strategic business development, major pitches, tenders and high-value client opportunities.
• Develop targeted marketing campaigns that strengthen our profile across priority sectors and generate qualified commercial opportunities.
• Own and continuously improve our website, ensuring it reflects the group's evolving proposition, showcases our capabilities and supports business development.
• Build our profile with clients, partners and industry stakeholders through PR, content, events, partnerships and executive thought leadership.
• Introduce a disciplined marketing operating rhythm with clear priorities, campaign planning, reporting and measurable contribution to pipeline and revenue.
• Build and manage a high-performing network of agencies, consultants and freelancers to provide specialist expertise as the business continues to grow.

Key Requirements

• Significant experience in a senior B2B, commercial or growth marketing leadership role, ideally within hospitality, catering, travel, aviation or another operationally complex service business.
• A proven track record of developing positioning, propositions and marketing strategies that have generated measurable commercial growth.
• Experience building and operating B2B marketing functions, including account-based marketing, demand generation, CRM, content and performance reporting.
• Strong commercial acumen with experience supporting high-value sales opportunities, strategic business development, tenders and major client pitches.
• Exceptional communication and storytelling skills, with the ability to translate complex operational capabilities into compelling customer propositions and marketing materials.
• Experience managing websites, commercial content, thought leadership and integrated marketing campaigns across digital, PR and events.
• Comfortable leveraging agencies, consultants and freelancers to deliver specialist expertise while remaining a highly effective hands-on individual contributor.
• Confident working directly with CEOs and senior leadership teams, influencing stakeholders and operating with a high degree of autonomy.
• Entrepreneurial, commercially minded and comfortable building new capabilities in a fast-paced, high-growth environment.
• Passionate about helping build one of the most ambitious
• hospitality groups in the industry.