Marketing and Agritourism Manager

Job Description

Company Description Gritt’s Farm is a family-owned and operated business established in 1927 in Buffalo, WV, known for being fresh, growing local, and embracing family. The farm operates across three seasons, offering spring florals and summer and fall produce to communities throughout West Virginia. As a growing agritourism destination, Gritt’s Farm welcomes visitors for authentic farm experiences and seasonal attractions. The farm hosts year-round special events, including award-winning farm-to-table dinners, planting workshops, weddings, private events, and a six-week “Fun Farm” fall festival that attracts thousands of local and national guests annually. Team members join a close-knit environment focused on hospitality, community, and quality.

Role Description The Marketing and Agritourism Manager is a full-time, on-site role based in Buffalo, WV, with regular coordination at Gritt’s Farm and related locations. This role develops and executes marketing strategies to promote seasonal produce, events, and agritourism experiences, including digital campaigns, social media, email marketing, and print materials. The manager plans and oversees agritourism activities and special events, collaborating with farm leadership and staff to create engaging visitor experiences and ensure smooth operations. Daily responsibilities include content creation, brand storytelling, customer communication, vendor and partner coordination, budget tracking, and performance reporting. The role also involves on-site support during peak seasons and events, maintaining high standards of guest service and safety while representing the farm’s mission and values.

Qualifications

• Experience in marketing and communications, including campaign planning, brand storytelling, and audience engagement.
• Skills in digital marketing such as social media management, email marketing, and basic website or content management.
• Background in event planning or agritourism, with the ability to coordinate logistics, schedules, vendors, and guest services.
• Strong written and verbal communication skills, with attention to detail and the ability to adapt messaging to different audiences.
• Organizational and project management skills, including time management, prioritization, and problem-solving in fast-paced environments.
• Ability to work on-site, including some evenings and weekends during peak seasons and events, and to collaborate effectively with a diverse team.
• Customer service mindset with a focus on hospitality, safety, and creating memorable visitor experiences.
• Experience in agriculture, tourism, hospitality, or related fields is preferred; a relevant associate or bachelor’s degree is beneficial but not required.
• Proficiency with common office and marketing tools (e.g., Microsoft Office or Google Workspace, social media platforms, basic design tools) is an asset.