Director, Promotional

Job Description Company Description McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world. At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements. Department Overview The Director, Mass & Differentiated Promotions leads the evaluation, strategy, and execution of mass promotions, digital offers, and rewards. Translating performance insights into financial forecasts and actionable recommendations. Drives promo investment optimization and influences both cross‑functional leaders and Owner Operators to deliver strong, sustainable business outcomes. Duties Lead Mass and Differentiated Offer strategies and execution across promotions, digital offers, and loyalty Evaluate and support the Everyday Affordability Platform (McValue/EDAP), including strategy, projections, performance measurement, and recommendations for evolution Drive performance measurement across initiatives, including business case development, post-analysis, and identification of optimization opportunities Own national and local promotional discounting guardrails and provide recommendations to support effective execution Partner cross‑functionally with Marketing, Finance, Field, and Franchisee leadership to drive alignment and influence key business decisions Develop and implement short‑ and long‑term promotional and digital strategies in collaboration with Marketing and Consumer Insights Conduct competitive assessments of affordability and promotional strategies to identify opportunities for improvement Coordinate with Field Offices to understand local performance drivers and scale best practices across the system Support and influence loyalty, personalized offers, and digital value strategies, including segmentation, discounting approaches, and earned rewards insights Lead and develop a high‑performing team, setting clear priorities and building organizational capability Qualifications Bachelor’s degree in Accounting, Finance, Economics, or related field; MBA preferred 10+ years of experience in RGM, pricing, promotions, sales, CX or loyalty with a strong emphasis on data analysis and strategic advisory Strong knowledge of pricing dynamics, promotional strategy, and digital/loyalty ecosystems Experience in data‑driven decision‑making and financial/performance analysis Proven experience influencing cross‑functional stakeholders and leadership teams Compensation Bonus Eligible: Yes Long - Term Incentive: Yes Benefits Eligible: Yes Salary Range The expected salary range for this role is $168,212.00 - $210,265.00 per year The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job‑related factors. Additional Information Benefits eligible: This position offers health and welfare benefits, including but not limited to comprehensive health insurance, which includes medical, prescription drug, mental health, dental and vision coverage, as well as, life insurance. Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance. Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald’s long‑term incentive plan. Equal Employment Opportunity Statement McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel‑good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact View email address on click.appcast.io. Reasonable accommodations will be determined on a case‑by‑case basis. McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Nothing in this job posting or description should be construed as an offer or guarantee of employment. Requisition ID: 4474 #J-18808-Ljbffr McDonald's