Senior Sales Representative Purina National Accounts

Senior Sales Representative Purina National Accounts

This position is remote (virtual) and offices from home but must be located within the territory which is the NE Region of the U.S. This is a customer-facing, consultative sales role within the National Purina Retail channel focused on driving feed sales in the assigned territory. Success comes from leveraging industry-leading tools, including analytical dashboards and technical expertise, while building strong relationships with retailer teams, store associates, managers, and district leaders, to boost brand presence and in-store sales. The position is responsible for growing market share through proprietary products and ensuring both customer and end-consumer satisfaction.

This is a remote position partnering with Tractor Supply Co and other Farm & Ranch Retailers within NY Region. Candidates will be expected to live in the geography.

Key Responsibilities

• Promote Purina Animal Nutrition products in retail environments
• Conduct regular store visits to drive product visibility, placement, and sales growth
• Partner with store management to execute promotions and merchandising strategies
• Serve as the primary communication link between field teams and internal departments (marketing, supply chain, innovation)
• Maintain strong product knowledge to support sales and training initiatives
• Build and manage relationships with key customer stakeholders, including: Regional VPs, District Managers, Store Managers and team leads
• Collaborate cross-functionally to develop sales tools and marketing collateral
• Build relationships across internal teams and partner organizations
• Identify opportunities and introduce new strategies to drive growth and innovation

Performance Expectations

• Regular store visits across assigned territory (example: ~45/month depending on geography)
• Record all activity and interactions in CRM (Salesforce)
• Support new store openings and complete training within ~30 days
• Deliver training, onboarding, and ongoing support to retail teams
• Responsible for achieving revenue, sales volume, and growth targets
• Builds strategic partnerships with retail accounts
• Drives execution that directly impacts brand presence and in-store performance

Role Characteristics

• Individual contributor (no direct reports)
• High collaboration across sales, marketing, and operations teams
• Heavy field presence with frequent travel and store engagement

Required Experience/Knowledge/Skills

• Bachelor's Degree in Ag or related business field (ex. Animal Science/Nutrition, Ag Business, Ag Education)
• 2+ years successful sales and/or nutritional experience influencing individuals through knowledge
• Ability to manage shifting and multiple priorities, motivated, responsive manner with shoppers and Retail store associates
• Relationship skills: ability to create and maintain positive relationships with current and future accounts. Proven ability to interact well with customers, suppliers, employees, and management at all levels
• Strong financial and analytical acumen; sales data analysis to create strong results
• Able to relate Purina business strategies for positive outcomes
• Ability to work independently and within cross-functional teams
• Ability to resolve conflict or store complaints as they arise
• Strong general management skills including ability to resolve issues quickly and effectively, analytical and strategic thinking
• Communication skills: written and oral, including strategy presentations to staff at all levels
• Creative thinker: possess the ability to develop and create new ideas, systems, and relationships for the success of the company
• Planning skills: must have the ability to develop specific plans and goals to help in accomplishing tasks effectively and efficiently
• Ability to effectively lead and manage through change
• Proficient in Microsoft office applications, including virtual tools
• Willing and able to do extensive travel, including overnight Travel: 75%
• Ability to lift 50 lb bags

The salary range: $93,360 - $140,040. In most cases, candidates offered employment can expect to be hired at a pay rate near the middle of our salary ranges.

About Land O'Lakes, Inc.

Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list.

Benefits for most full-time roles include medical, dental, vision, PTO, life & disability insurance, education assistance, a 401k and a variety of well-being resources. Most part-time employees are eligible for prorated PTO, holiday pay, employee development programs, prorated education assistance, and a 401(k).

Land O'Lakes, Inc. is an Equal Opportunity Employer (EOE) M/F/Vets/Disabled. The company maintains a drug-free workforce, including post-employment substance abuse testing pursuant to a Drug and Alcohol Policy.

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