Digital Marketing Specialist

Job Overview – Digital Marketing Specialist Compensation: $40/hour Location: Middlesex County, MA Schedule: Monday to Friday (Hybrid) Atlantic Group is hiring a Digital Marketing Specialist in Middlesex County, MA for our client, supporting digital marketing, email marketing, website management, and content development. This contract role is responsible for creating digital marketing assets, managing website content, executing email campaigns, and supporting multi‑channel marketing initiatives that drive brand awareness and customer engagement. The ideal candidate has experience with digital marketing platforms, marketing automation, graphic design, website administration, and campaign analytics. Responsibilities Support the execution of digital marketing campaigns that drive brand awareness, customer engagement, and lead generation across multiple channels. Create digital marketing assets, including website content, email campaigns, social media content, and other promotional materials while maintaining brand consistency. Create, update, and maintain website content while supporting website performance and user experience. Develop and execute email marketing campaigns, maintain email templates, and support marketing automation initiatives. Monitor campaign performance, analyze marketing metrics, and provide insights to support continuous improvement. Partner with cross‑functional teams to support marketing initiatives, content development, and campaign execution. Qualifications Education: Bachelor's degree in Marketing, Communications, Graphic Design, or a related field is required. Experience: 3–5 years of experience in digital marketing, marketing automation, website administration, and email marketing is required. Industry Knowledge: Experience with digital marketing strategies, SEO, SEM, digital advertising, email marketing, and campaign optimization is required. Experience within the healthcare or medical device industry is required. Technical Skills: Proficiency with Adobe Creative Suite, Canva, WordPress, Google Analytics, Google Ads, LinkedIn Ads, Facebook Ads, marketing automation platforms, and Microsoft Office Suite is required. Skills & Attributes: Strong communication, project management, creative, and analytical skills with the ability to manage multiple priorities, collaborate across teams, and deliver high‑quality marketing campaigns are required. #J-18808-Ljbffr Atlantic Group