Marketing Specialist - Houston, TX

About Zedcor Inc. Zedcor Inc. (TSX-V:ZDC) is disrupting the traditional physical security industry through its proprietary MobileyeZ™ security towers by providing turnkey and customized mobile surveillance and live monitoring solutions to blue-chip customers across North America. The Company continues to expand its established platform of over 1,200 MobileyeZ™ towers in Canada and the United States, with emphasis on industry leading service levels, data-supported efficiency outcomes, and continued innovation. Zedcor services the Canadian market through equipment and service centers currently located in British Columbia, Alberta, Manitoba, and Ontario. The Company continues to advance its U.S. expansion which now has the capacity to service markets throughout the Midwest with locations throughout Texas Colorado, Arizona, Nevada and Florida. For more information, check out Position Overview The Marketing Specialist is responsible for leading and executing Zedcor's digital marketing strategy with aprimary focus on our online brand visibility, SEO performance, and content development. Reporting directly to the Chief Executive Officer, this role owns the end-to-end digital marketing function driving organic search growth, managing multilingual content, overseeing paid advertising strategy, and collaborating across internal teams and external vendors to ensure marketing efforts translate into measurable business results. The ideal candidate is a data-driven marketer who combines deep SEO expertise with strong communication and project management skills, and who is comfortable leveraging modern tools including AI-powered platforms to continuously improve Zedcor's digital presence. Key Responsibilities SEO Strategy & Execution Develop, implement, and continuously optimize Zedcor's SEO strategy across all digital properties, with a focus on driving organic search visibility, qualified traffic, and lead generation. Conduct ongoing keyword research, competitive analysis, and search landscape assessments to identify opportunities and inform content and technical SEO priorities. Manage and monitor SEO performance across multiple campaigns and platforms, using tools including SEMrush, Google Analytics 4 (GA4), Google Search Console, and CallRail to track rankings, traffic, conversions, and ROI. Lead technical SEO initiatives including page speed optimization, mobile performance, crawlability, indexing, structured data, and site architecture improvements in collaboration with web development partners. Oversee and optimize Zedcor's WordPress website, collaborating with internal teams and external developers on UX improvements, landing page optimization, and ongoing site health. Monitor and optimize website content and structure for visibility in AI-powered search experiences, including Google AI Overviews, ChatGPT, Perplexity, and other emerging search platforms. Content Creation & Digital Copywriting Develop and oversee the creation of high-quality, SEO-optimized content across website pages, blog articles, landing pages, case studies, and marketing collateral. Leverage generative AI tools (e.g., ChatGPT, Claude) to assist with content ideation, keyword research, content drafts, and campaign planning, while maintaining brand voice and editorial quality. Collaborate with internal teams to produce content that supports sales enablement, brand awareness, and lead generation objectives. Ensure all written content is accurate, on-brand, and optimized for both search performance and target audience engagement. Paid Advertising & Digital Campaigns Provide strategic input on Google Ads and Meta Ads campaigns, working alongside in-house team members or external partners managing day-time platform execution. Monitor paid campaign performance, analyze data, and recommend optimizations to improve lead quality, cost-per-acquisition, and overall return on ad spend. Collaborate with the team to align paid and organic search strategies for maximum digital presence and coverage. Brand Management Serve as the steward of Zedcor's digital brand, ensuring consistent application of brand standards - including tone of voice, visual identity, and messaging across all digital channels and marketing materials. Develop and maintain brand guidelines for digital applications and provide direction to internal teams and external vendors on brand-consistent execution. Identify opportunities to strengthen and evolve Zedcor's digital brand presence in alignment with company growth objectives and market positioning. Social Media & Email Marketing Oversee Zedcor's social media content strategy across relevant platforms (e.g., LinkedIn, Facebook, Instagram, X/Twitter), coordinating content creation, scheduling, and performance monitoring. Develop and execute email marketing campaigns and automated workflows targeting clients, prospects, and industry contacts to support lead nurturing, retention, and engagement goals. Manage email marketing platforms and contact databases, ensuring list hygiene, audience segmentation, and compliance with applicable anti-spam legislation. Coordinate video marketing initiatives and other multimedia content as needed to support broader campaign and brand objectives. Analytics, Reporting & Market Research Build and maintain marketing performance dashboards tracking key metrics across SEO, paid media, social media, email, and website performance, and present regular reports with actionable insights to the CEO. Interpret data across all digital channels, translating findings into clear, strategic recommendations for continuous improvement. Conduct ongoing market research to monitor industry trends, competitor digital strategies, and emerging marketing technologies that can enhance Zedcor's competitive position. Qualifications & Requirements Minimum Requirements 5+ years of experience in digital marketing, with a strong focus on SEO strategy and execution. A bachelor's degree in marketing, Advertising, Business, Digital Media, Information Systems, or a related field is required. Candidates with degrees in other areas may be considered if they have a strong track record in digital marketing strategy and execution. Proven track record managing SEO performance across multiple campaigns and platforms. Experience managing SEO for multilingual websites, particularly English and Spanish content. Deep knowledge of SEO tools including SEMrush, Google Analytics 4 (GA4), Google Search Console, CallRail, and similar platforms. Strong familiarity with WordPress and ability to collaborate on UX, content, and technical site improvements. Experience coordinating across internal teams and managing third-party vendors, including SEO, web development, design, and content partners. Understanding of technical SEO elements including page speed, mobile optimization, and crawlability/indexing. Proficiency in Google Ads and Meta Ads platforms, with strategic input capabilities even when day-time management is handled in-house. Comfortable interpreting data and translating insights into actionable marketing improvements. Strong communication, project management, and organizational skills. Background in coordinating video marketing, email campaigns, or social media content strategy. Why Join Zedcor? At Zedcor, you won't just maintain systems, you'll help build and shape the future of security technology. We provide the tools, mentorship, and the environment to help you thrive and grow in your career. If you're looking to take your skills to the next level, Zedcor offers a dynamic and rewarding opportunity. Zedcor Inc. is an Equal Opportunity Employer and maintains the policy of recruiting and retaining the best-qualified personnel who demonstrate the ability to perform competently and work well with others. It is the policy of Zedcor to provide equal employment opportunity regardless of race (including traits historically or culturally associated with race, such as hair texture and protective hairstyles), religion (including religious dress and religious grooming), color, age (40 and over), genetic information, disability (mental and physical), medical condition (as defined under state law), national origin (including language use restrictions and possession of a driver’s license issued under section 12801.9 of the California Vehicle Code), ancestry, sex (including gender, gender identity, gender expression), sexual orientation, marital status, familial status, parental status, domestic partner status, citizenship status, pregnancy (including perceived pregnancy, childbirth, lactation, or pregnancy-related conditions), military caregiver status, military status, veteran status, or any other status protected by federal, state, or local law. This policy of nondiscrimination is applied to all aspects of the employment relationship. The Company complies with the Americans with Disabilities Act (ADA) and applicable state and local laws in ensuring equal opportunity and employment for qualified persons with disabilities. We also consider qualified applicants with criminal histories, consistent with legal requirements. EEO is the Law - Notice of Applicant Rights Under the Law #J-18808-Ljbffr Zedcor Security Solutions