Sales Application Engineering - Senior

We are looking for a talented Upstream and User Sales - Manager to join our team in Sales in Denver, CO.

In this role, you will make an impact in the following ways: 

• Build and deepen long term, cross region relationships with architects, engineers, contractors, OEMs, and channel partners—strengthening Cummins’ position with the people who shape specifications and buying decisions.
• Serve as the trusted technical and strategic expert for Key Influencer Customers by providing accurate code/standards guidance, interpreting complex data, and helping stakeholders understand how Cummins solutions meet their needs.
• Shape market demand and influence specifications by proactively identifying needs, leveraging customer/competitor insights, and guiding influencers toward Cummins products early in the project lifecycle.
• Create, maintain, and execute Key Influencer Customer strategies that include account plan frameworks, opportunity tracking, and targeted engagement to increase visibility, trust, and impact across regions.
• Strengthen organizational performance by mentoring and developing technical and sales team members, elevating capability across technical assistance, sales process execution, and customer influence.
• Drive opportunity identification and reporting discipline by leveraging CRM tools, ensuring accurate tracking, and partnering with local sales roles to hand off and convert high quality opportunities.
• Act as the voice of the customer and industry thought leader by sharing local trends with internal teams, contributing to trade media or speaking engagements, and influencing Cummins’ strategic approach.
• Collaborate cross functionally to achieve business targets —aligning with Sales, Marketing, and other stakeholders to support annual sales plans, margin goals, and continuous improvement initiatives.

To be successful in this role you will need the following:

• Lead high performing, cross‑ functional‑ teams: Build a strong team identity, align roles to strengths, and create a culture that leverages diverse skills and perspectives to achieve shared goals.
• Communicate with precision and adaptability: Tailor content, tone, and medium to each audience—executives, sellers, customers, or technical stakeholders—so complex topics are understood, retained, and acted on.
• Champion customer c‑entricity in every decision: Maintain deep relationships, translate customer problems into solutions, and embed the customer’s perspective into sales content, offers, and engagement.
• Plan, prioritize, and execute with discipline: Align work to organizational goals, set clear milestones, and use account plans to track progress and refine tactics.
• Craft and deliver compelling value propositions: Diagnose needs through probing questions and research, then position products and services with clear differentiation tied to customer outcomes.
• Navigate the channel to accelerate outcomes: Understand industry structure, routes to market, and partner dynamics; align strategies with channel realities to expand reach and influence.
• Manage the commercial engine with rigor: Build consensus on pricing to meet margin and growth goals; forecast demand from data; proactively manage pipeline health and coach course corrections.
• Run accounts like a strategist: Assess account health, define a realistic future state, and execute a path to win that balances customer needs with business capabilities.

Education, Licenses, Certifications:

• University or college degree in the field of engineering, or an acceptable combination of education and experience.
• This position may require licensing for compliance with export controls or sanctions regulations.

Experience:

• Significant level of relevant work experience required.
• Experience in technical sales, application engineering or project management required.

Additional Skills/Experience:

• Strong understanding of emergency power systems and controls
• Familiarity with load analysis, short-circuit calculations, and transient performance considerations
• Ability to interpret and develop electrical single-line diagrams and system layouts
• Familiarity with networking protocols such as Modbus, BACnet, or similar industrial communications
• Knowledge of NEC, NFPA 110, and local code requirements
• Strong commercial acumen and risk awareness
• Effective technical presentation and customer-facing communication skills
• Strong mix of electrical and mechanical engineering expertise is preferred

Job Sales

Organization Cummins Inc.

Role Category On-site with Flexibility

Job Type Exempt - Experienced

Min Salary $115610

Max Salary $156200

Application End Date 06-JUL-2026

ReqID 2425753

Relocation Package Yes

100% On-Site No

Cummins and E-Verify

At Cummins, we are an equal opportunity and affirmative action employer dedicated to diversity in the workplace. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law. Cummins validates the right to work using E-Verify and will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. Visit to know your rights on workplace discrimination.