Senior Product Manager - User Generated Data

Role Description

onX is seeking a Senior Product Manager who will contribute to meaningful, real-world outcomes that have a lasting impact for customers and the business. In this role, you’ll focus on unlocking the unique, ground-truth knowledge our millions of outdoor customers generate every day as part of the Platform Product team.

• Define and execute the strategy for how onX collects, structures, and activates customer-generated data as a cross-vertical capability.
• Partner closely with engineering, design, and product teams across the organization to understand customer needs, define scalable solutions, and help vertical teams build experiences on top of the platform.
• This is a hands-on, discovery-oriented role for a product leader who is comfortable operating in ambiguity, bringing clarity to complex problems, and balancing the needs of Vertical Business Units with the long-term value of shared capabilities.
• Take ownership of your work, collaborate closely with partners across the organization, and help move initiatives forward in an environment where priorities evolve.

Qualifications

• Eight (8) or more years of experience leading software products or platforms, including at least 4 years in product management.
• Demonstrated experience leading 0-to-1 or discovery-driven product initiatives.
• Experience building platform capabilities, developer-facing products, APIs, SDKs, or other shared services.
• Proven ability to develop product strategy, define roadmaps, and make thoughtful prioritization decisions.
• Strong cross-functional leadership skills.
• Experience in defining and measuring product success through meaningful metrics.
• Sound judgment when balancing customer value, technical complexity, quality, and trust in product decisions.
• A hands-on operating style with the ability to move seamlessly between strategic thinking and day-to-day execution.
• Demonstrated curiosity and practical experience using AI to improve product discovery.
• Bachelor's degree or equivalent practical experience.
• A shared passion for and ability to demonstrate onX’s Company Values.
• Permanent US work authorization is a condition of employment with onX.
• Ability to travel quarterly for multiple days to a corporate office or other onX strategic location.

Requirements

• Define the product strategy and build scalable platform capabilities.
• Develop the long-term vision and strategy for how onX collects, structures, and activates customer-generated data.
• Lead discovery across customer needs and product opportunities.
• Own the shared platform capabilities that enable product teams across Hunt, Offroad, Backcountry, and Fish.
• Work closely with product, design, engineering, and other cross-functional partners.
• Champion the platform vision across product teams.
• Build alignment across stakeholders and communicate decisions clearly.
• Lead a cross-functional squad through discovery, product definition, delivery, measurement, and iteration.
• Ensure customer trust, data quality, and responsible data use are considered throughout product development.
• Define success measures and use customer, product, and partner feedback to guide prioritization.
• Leverage AI as a repeatable co-pilot throughout the product lifecycle.

Benefits

• Competitive salaries, annual bonuses, equity, and opportunities for growth.
• Comprehensive health benefits, including a no-monthly-cost medical plan.
• Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents.
• 401k matching at 100% for the first 3% you save and 50% from 3-5%.
• Company-wide outdoor adventures and amazing outdoor industry perks.
• Annual “Get Out, Get Active” funds to fuel your active lifestyle.
• Flexible time away package that includes PTO, STO, VTO, and paid holidays.