Marketing Generalist

Marketing Generalist Company: MMI Location: Remote Department: Marketing Reports To: VP of Growth & Client Advocacy Salary Range: $50,000-$65,000 Annually DOE About the Role MMI is looking for a creative, organized, and detail-oriented Marketing Generalist to support marketing initiatives across the MMI One ecosystem, including MMI, Bonzo, and MonitorBase. This hands-on role offers the opportunity to contribute to a variety of marketing activities, including digital campaigns, content creation, social media, webinars, podcasts, events, product communications, and marketing operations. Working closely with the VP of Growth & Client Advocacy and collaborating with teams across the organization, you’ll help bring established marketing strategies to life by coordinating projects, creating marketing materials, managing content calendars, supporting campaign execution, and tracking deliverables. The ideal candidate enjoys balancing creative work with project coordination, is comfortable managing multiple priorities, and takes pride in producing high-quality work on time. This is a support and execution-focused position ; marketing strategy and overall priorities are established by the VP of Growth & Client Advocacy. What You'll DoCampaigns & Digital Marketing Support the execution of marketing campaigns across email, SMS, social media, and other digital channels. Build and maintain email campaigns, templates, automated workflows, and segmented lists using HubSpot and Bonzo. Assist with lead generation, account-based marketing, customer engagement, and retention initiatives. Collaborate with Sales and Customer Success to support targeted outreach and growth opportunities. Monitor campaign performance and help identify opportunities for improvement. Content Creation & Social Media Maintain content calendars and coordinate publishing across MMI's brands. Create, schedule, and publish content across LinkedIn, Facebook, Instagram, YouTube, and other relevant channels. Develop marketing materials such as graphics, emails, blog posts, case studies, testimonials, sales collateral, and promotional assets. Support thought leadership, industry insights, and customer success stories while maintaining consistent brand messaging. Webinars, Podcasts & Events Coordinate marketing support for webinars, educational sessions, and the Loan Originator Pulse podcast. Manage promotional materials, registration communications, reminders, and post-event follow-up. Help plan and coordinate conferences, trade shows, sponsorships, and customer events. Prepare event-related email campaigns, social content, invitations, and meeting outreach. Repurpose webinar, podcast, and event content into social posts, video clips, blog posts, and other marketing assets. Track registrations, attendance, engagement, and follow-up activities. Creative & Video Content Coordinate and support video content for webinars, podcasts, customer testimonials, events, and product announcements. Edit short-form video clips and create branded graphics, captions, titles, and promotional materials using Canva or similar tools. Organize and maintain marketing, video, and creative asset libraries. Coordinate with external agencies or vendors when additional creative support is needed. Product Marketing & Sales Enablement Support product launches, feature announcements, and product communication initiatives in collaboration with Product, Sales, and Customer Success. Coordinate marketing requests, timelines, creative assets, and communications. Prepare product-focused emails, social posts, one-sheets, customer education materials, and sales collateral. Help maintain consistent messaging across the MMI One platform and its product offerings. Marketing Operations & Analytics Maintain the marketing project board, intake process, content calendars, and campaign resources. Coordinate assigned projects, track deadlines, and keep deliverables organized through completion. Support website updates, SEO initiatives, marketing technology tools, and process improvements. Track campaign performance, email engagement, lead generation, social activity, webinar engagement, and event results. Prepare regular performance updates and help identify opportunities to improve marketing effectiveness. Brand & Public Relations Support Assist with company announcements, press releases, award nominations, and industry recognition opportunities. Research relevant media outlets, industry publications, and speaking opportunities. Support executive visibility and thought leadership initiatives. Help ensure brand consistency across marketing communications and promotional materials. What We're Looking For 3–5 years of experience in marketing, digital marketing, or marketing operations. Experience supporting email campaigns, content creation, social media, and digital marketing execution. Proficiency with HubSpot, Canva, and CRM or marketing automation platforms. Experience coordinating webinars, events, campaigns, or other marketing projects. Strong writing, editing, organizational, and communication skills. Comfort creating basic graphics and editing short-form video content. Strong project coordination skills and the ability to manage multiple deadlines. A proactive, detail-oriented approach and the ability to work independently on assigned priorities. The ability to collaborate effectively with teams across Sales, Product, Customer Success, and leadership. Nice to Have Experience in SaaS, mortgage, fintech, or real estate technology. Familiarity with Bonzo, HubSpot, and Notion. Knowledge of SEO, paid digital marketing, and website content management. Experience supporting product launches and customer engagement campaigns. Familiarity with AI-powered marketing and content creation tools. Experience coordinating with external marketing agencies or creative vendors. What Success Looks Like Marketing campaigns and deliverables are completed accurately and on schedule. Webinars and events have organized promotional, coordination, and follow-up processes. Social media, video, and content marketing maintain a consistent presence. Product announcements and sales enablement materials are delivered efficiently. Marketing requests, timelines, and priorities are organized and tracked. Campaign results and key performance metrics are communicated regularly. The marketing team has a dependable partner who helps keep initiatives moving and ensures details don't fall through the cracks. Why Join MMI? You'll have the opportunity to contribute to a broad range of marketing initiatives, work across multiple brands and teams, and help bring creative ideas to life in a collaborative, fast-paced environment. If you enjoy variety, take pride in staying organized, and like seeing your work make an impact, we'd love to hear from you.