Marketing Manager

About Us

Chart House Waikiki is an iconic waterfront dining destination known for premium steak, fresh seafood, and a vibrant atmosphere overlooking the Ala Wai Harbor. We serve both a global tourist audience and a loyal local community, creating an experience that blends elevated dining with the energy of Waikiki.

We're looking for an experienced Marketing Manager to own and drive our growth-someone who understands that great restaurant marketing is about filling tables, building repeat customers, and creating a brand people talk about .

Role Overview

This is a hands-on, revenue-focused role responsible for driving reservations, increasing foot traffic, and building long-term brand equity.

You will lead all marketing efforts across digital, social, partnerships, and in-restaurant programming-acting as both a strategist and executor .
Responsibilities
* Drive Reservations & Revenue

• Own strategies to increase covers, especially during off-peak days/times
• Optimize presence across:
• Google (search + maps)
• OpenTable / Resy
• Website conversion flow
• Launch targeted campaigns to drive bookings (locals + tourists)

* Content & Social Media (IG + TikTok Focus)

• Plan and execute 3-5 posts per week (Reels-first strategy)
• Capture in-restaurant content regularly (food, ambiance, live moments)
• Develop content pillars:
• Signature dishes & drinks
• Atmosphere / experience
• "Why come tonight" moments
• Stay on top of trends while maintaining brand voice

* Local Partnerships & Influencer Strategy

• Build relationships with:
• Hotel concierges & hospitality groups
• Local businesses and luxury partners
• Waikiki-based influencers and creators
• Execute targeted influencer visits (not mass gifting)
• Develop referral channels that consistently drive bookings

* Events & Programming

• Concept and execute:
• Weekly/monthly programming (live music, themed nights, etc.)
• Seasonal promotions and menu launches
• Local-focused initiatives (kama'āina nights, industry nights)
• Ensure events translate into real traffic and revenue

* Paid Media & Growth Marketing

• Manage or oversee:
• Meta (Instagram/Facebook) ads
• Google Search campaigns (high-intent dining queries)
• Allocate budget strategically to drive ROI
• Test and iterate campaigns based on performance

* Reputation & Review Management

• Monitor and respond to reviews on:
• Google
• Yelp
• Implement strategies to increase positive reviews
• Turn guest satisfaction into public social proof

* Email & SMS Marketing

• Build and manage customer database
• Execute campaigns for:
• Promotions
• Events
• Seasonal pushes
• Drive repeat visits from past customers

Qualifications:

• 3-6+ years of experience in restaurant, hospitality, or nightlife marketing
• Proven ability to drive measurable revenue results (not just engagement)
• Strong understanding of:
• Social media (IG/TikTok)
• Local marketing + partnerships
• Reservation platforms (OpenTable, Resy, etc.)
• Highly organized,detailed oriented, proactive, and able to execute independently
• Experience marketing in tourist-driven markets (Hawaii, Miami, Vegas, etc.)
• Existing network in Honolulu / Waikiki hospitality scene
• Experience running paid media campaigns or managing a paid agency
• Basic photography/video skills (iPhone-level is fine, but must have an eye)
• Must live locally and work on site in office at least 3 days per week
• Must be available to come to night events when needed to capture content
• Graphic design skills a plus but not required

Work schedule

• Weekend availability
• Monday to Friday
• Holidays
• Day shift
• Night shift

Benefits

• Paid time off
• Health insurance
• Dental insurance
• Employee discount