Marketing Automation Manager

Raleigh - North Carolina - United States of America At Siemens, we help organizations transform maintenance and operations through connected insights, AI-powered technology, and intelligent asset management solutions. Our software enables customers to manage the full lifecycle of assets, facilities, and infrastructure while improving efficiency, reducing risk, and optimizing long-term investments. By connecting data, people, and processes, we empower organizations to make smarter decisions, maximize asset performance, and achieve more resilient operations. Description The Marketing Automation Manager supports B2B marketing programs by building, optimizing, and maintaining the systems that power revenue-generating campaigns. This role partners with Marketing, Sales, Revenue Operations, IT, and Demand Generation to ensure campaign execution, marketing automation, lead flow, and performance measurement are effectively managed across Marketo, Qualified, Salesforce, and other go-to-market technologies. You’ll make an impact by Support the execution of Marketo-based marketing programs, including email campaigns, nurture programs, webinars, events, newsletters, content marketing, and go-to-market initiatives. Build and maintain campaign assets in Marketo and Qualified, including emails, forms, landing pages, templates, nurture streams, and audience segments. Perform database maintenance and segmentation activities, including list pulls, uploads, data enrichment, lead assignment updates, and reporting. Develop and implement A/B testing plans based on established protocols, campaign hypotheses, and prior performance insights. Monitor lead flow from website to Marketo to Salesforce, identify process issues, and recommend improvements to drive accuracy and efficiency. Troubleshoot routine data and system issues within marketing operations platforms and advance more complex issues as needed. Document and maintain campaign processes and workflows to support accurate data quality, and campaign execution. Partner with Marketing and Sales team members to gather campaign requirements, provide status updates, and support campaign analysis. Assist with marketing technology stack enhancements, including requirements gathering, testing, documentation, and integration support. Prepare recurring reports on campaign effectiveness, email performance, lead engagement, conversion metrics, and other marketing operations indicators. Analyze performance by audience segment, campaign, company classification, and other meaningful dimensions to identify trends and optimization opportunities. Support evolving business needs by contributing to additional projects, initiatives, and responsibilities as required. This is how you'll win us over Bachelor's degree in Marketing, Information Systems, Business, or a related field, or equivalent relevant professional experience. 5-8 years of experience in Marketing Operations or Revenue Operations, preferably within a B2B SaaS environment. Experience supporting B2B demand generation, customer marketing, and sales programs through marketing automation platforms. Advanced proficiency with Marketo and Salesforce is required. Experience with Qualified or similar agentic AI, conversational AI, or SDR platforms is preferred. Experience with marketing technology administration, campaign execution, database management, lead management, reporting, and analytics. Strong attention to detail and the ability to manage multiple priorities in a fast-paced environment. Demonstrated problem-solving skills with the ability to identify issues, recommend solutions, and drive improvements. Strong project management, communication, and stakeholder management skills. Excellent written and verbal communication skills, with the ability to translate technical concepts, requirements, and performance insights for technical and non-technical audiences Customer-focused perspective with the ability to collaborate effectively across Marketing, Sales, Sales Operations, IT, and Demand Generation teams. Experience managing campaign requests, dependencies, timelines, and deliverables in a project management platform such as Asana, Monday, etc. Experience in cybersecurity, software security, SaaS, or technology organizations is preferred. You'll thrive even more if you also bring Certifications in relevant marketing technology platforms (e.g., Marketo, Salesforce). A self-starter mindset—demonstrated initiative, comfort with ambiguity, and a passion for optimizing processes. Experience supporting go-to-market organizations that use AI technologies to enhance decision-making, improve efficiency, and accelerate business results. Knowledge of lead lifecycle management, marketing attribution, and campaign performance optimization. Familiarity with marketing analytics, data enrichment, and automated lead qualification tools. Passion for continuous learning and staying current with MarTech trends. Qualified Applicants must be legally authorized for employment in the United States. Qualified Applicants will not require employer sponsored work authorization now or in the future for employment in the United States. At Siemens, you'll have the opportunity to grow your career while helping organizations operate smarter, safer, and more sustainably. We foster a culture of innovation, collaboration, and continuous learning, where employees are empowered to make a difference every day. If you're excited about solving real-world challenges and shaping the future of asset management, we encourage you to apply. Our Commitment to Equity and Inclusion in our Diverse Global Workforce: We value your unique identity and perspective. We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society, while ensuring that we attract the best talent based on qualifications, skills, and experiences. We welcome you to bring your authentic self and transform the every day with us. Siemens maintains a Drug Free workplace in accordance with applicable law. At Siemens, you'll have the opportunity to grow your career while helping organizations operate smarter, safer, and more sustainably. We foster a culture of innovation, collaboration, and continuous learning, where employees are empowered to make a difference every day. If you're excited about solving real-world challenges and shaping the future of asset management, we encourage you to apply. Siemens maintains a Drug Free workplace in accordance with applicable law. Raleigh , North Carolina , United States of America Raleigh , North Carolina , United States of America #AMS You’ll Benefit From Siemens offers a variety of health and wellness benefits to our employees. Details regarding our benefits can be found here: The pay range for this position is $74,970 - $128,520 annually. The actual wage offered may be lower or higher depending on budget and candidate experience, knowledge, skills, qualifications, and premium geographic location. Equal Employment Opportunity Statement Siemens is an Equal Opportunity Employer encouraging inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law. EEO is the Law Applicants and employees are protected from discrimination on the basis of race, color, religion, sex, national origin, or any characteristic protected by Federal or other applicable law. Reasonable Accommodations If you require a reasonable accommodation in completing a job application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please fill out the accommodations form by clicking on this link Accommodationfor disability form . If you’re unable to complete the form, you can reach out to our AskHR team for support at View phone number on click.appcast.io. Please note our AskHR representatives do not have visibility of application or interview status. Pay Transparency Siemens follows Pay Transparency laws. Application Deadline This role will be posted for a minimum of five (5) days from the original posting date. The posting timeline may change based on applicant volume to ensure we attract and consider a strong and representative candidate pool. California Privacy Notice California residents have the right to receive additional notices about theirpersonal information. To learn more, click here . Criminal History Qualified applications with arrest or conviction records will be considered foremnployment in accordance with applicable local and state laws. #J-18808-Ljbffr