Senior Marketing Manager

Senior Marketing Manager

Montvale, New Jersey

Full Time

The Senior Marketing Manager will drive strategic marketing and innovation initiatives for food and beverages. The successful candidate will quickly gain a comprehensive understanding of the F&E business and build effective marketing plans to drive the business and brands forward. The individual must combine proven experience in B2B and internal innovation processes, with a strong understanding of the food and beverage marketplace.

The individual will be responsible for the execution of growth projects for the F&E brands, including innovation and application projects. This role requires regular interface and close collaboration with a broad cross functional team, including sales, business development and R&D. This position requires a deep understanding of customers & markets, key market trends, marketing strategy development, value proposition development, new ingredient launches, along with strong communication & people skills.

Essential Functions:

Growth Strategy Execution:

Lead and manage strategic cross-brand portfolio initiatives, ensuring alignment with the division's business goals and driving sustained growth.

Develop and execute comprehensive marketing strategies that align with business objectives and market trends.

Collaborate with market analytics team to understand customer needs, preferences, and trends within the markets we serve.

Build and execute PR campaigns for both domestic and international strategic initiatives

Oversee branding, advertising, digital marketing, and public relations campaigns to enhance brand equity and market presence.

Develop media campaigns to promote F&E business solutions to target audiences. Including paid and earned media, webinars, whitepapers.

Develop tools, training, and resources for the sales team to effectively communicate product benefits and close deals.

Provide marketing support for international distributor network

Innovation Pipeline Management:

Serve as innovation commercial lead for key projects, driving initiatives forward through stage-gates, owning deliverables, and accelerating projects to launch stage

Drive ideation by identifying and initiating opportunities for the business aligned to customer insights.

Monitor industry reports, trade publications, and trend analyses to identify emerging demands, such as clean-label ingredients, plant-based alternatives, or functional foods.

Engage with customers, food scientists, and industry experts to gather qualitative insights.

Use data analytics to identify shifts in preferences (e.g., reduced sugar, allergen-free, or regional flavor trends).

Brand & Portfolio Management:

Work with the Director of Strategic Marketing & Business Development and the Balchem HNH MarCom team to deliver impactful and well communicated positioning of the F&E portfolio.

Develop compelling, differentiated value propositions across the entire portfolio and drive portfolio positioning efforts, including campaign logic, push topics, value proposition development, and gap analysis for the F&E portfolio.

Requirements:

7-10 years of marketing experience in B2B food and beverage ingredients industry.

Strong understanding of B2B marketing tools and messaging; knowledge of B2C marketing desirable

Bachelor's degree from an accredited college/university preferably in business or a technical discipline. MBA is highly desirable.

Strong innovative mindset with proven track record of successfully launching premium, value-based ingredients

Understanding and successful application of how to enable teams across a matrix organization

Decisive planning and execution skills while maintaining good judgement in a fast-paced environment

Uncompromising attitude towards the values of the company and safety at workplace

Strong analytical skills, experience with metrics, KPI's, CRM and web analytics

Key Leadership Competencies:

- Strategic orientation

- Results orientation

- Collaboration

- Accountability for performance