Social Insights Strategist (Healthcare)

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Social Insights Strategist (Healthcare) based in the United States. Are you passionate about uncovering meaningful insights from social conversations and transforming data into impactful healthcare marketing strategies? This role offers the opportunity to analyze how patients, caregivers, and healthcare professionals discuss medical conditions, treatments, and health-related topics online. You will translate social listening data and digital performance metrics into actionable recommendations that shape messaging, content development, audience targeting, and campaign strategies. Working closely with account management, creative, content, and strategy teams, you will help healthcare and pharmaceutical brands better understand their audiences and communicate more effectively. You will combine analytical expertise, industry knowledge, and compelling storytelling to explain not just what the data reveals, but why it matters. Joining a collaborative, fully remote analytics team, you will benefit from streamlined reporting processes that allow you to focus on strategic thinking, meaningful discoveries, and continuous innovation. If you have experience in healthcare marketing, a curiosity about online behavior, and a talent for turning complex information into clear insights, this is an opportunity to make a meaningful impact in a growing field. Accountabilities - Analyze healthcare conversations: Monitor online discussions among patients, caregivers, and healthcare professionals to identify emerging trends, audience needs, perceptions, concerns, and opportunities relevant to healthcare and pharmaceutical brands. - Transform data into actionable insights: Interpret social listening findings and translate them into practical recommendations for messaging, audience targeting, content development, and campaign optimization.

- Communicate insights through storytelling: Present analytical findings in a clear, compelling, and accessible way, explaining the meaning behind the numbers to internal teams and clients. - Monitor social media performance: Evaluate organic and social content performance across platforms such as Meta, Instagram, LinkedIn, and X, identifying successful approaches and opportunities for improvement. - Analyze broader digital performance: Incorporate website analytics and organic content metrics into reporting to provide a comprehensive view of audience engagement and digital effectiveness. - Develop reports and dashboards: Create accurate, visually engaging, and easy-to-understand reports and dashboards that support client presentations and internal decision-making. - Collaborate across teams: Partner with account management, content, creative, and strategy colleagues throughout campaign planning, execution, measurement, and performance evaluation. - Support healthcare marketing strategy: Apply an understanding of pharmaceutical marketing, medical, legal, and regulatory (MLR) review processes, and audience sensitivities to ensure insights are relevant and appropriate for healthcare communications. - Contribute to analytics innovation: Help strengthen analytics capabilities by exploring new tools, improving reporting approaches, and identifying opportunities to introduce surveys, research initiatives, and additional insight methodologies. - Improve analytical efficiency: Explore ways to streamline recurring reporting and research workflows, including the use of AI tools to reduce manual work and create more time for strategic analysis. Requirements - Relevant professional experience: 2–4 years of experience in social media analytics, social listening, social insights, or marketing analytics, with direct experience supporting healthcare or pharmaceutical brands. Agency experience is a strong advantage.