Digital Content Manager, Marketing Studio

Digital Content Manager - Marketing Studio

Gallagher is seeking a Digital Content Manager to lead and inspire a team of content editors as part of our Marketing Studio team. In this role, you will oversee the creation of dynamic, optimized digital content that drives leads and enhances the user experience across Gallagher's websites and creative copy. You will collaborate with cross-functional teams, manage content workflows, and ensure the delivery of high-quality, audience-focused content that aligns with our business goals and brand standards.

The Digital Content Manager will be a strategic leader with a passion for digital and creative campaign content, bringing a proven ability to manage teams and projects in a fast-paced, collaborative environment. This role requires a unique blend of creativity, technical expertise, and leadership skills to drive impactful content strategies.

Leadership and Team Management

The Digital Content Manager will oversee and mentor a team of content creators, copywriters, and proofreaders, fostering collaboration and professional growth.

SEO Expertise

This role involves developing content strategies with search engine optimization (SEO) at the forefront, identifying keywords and topics, and ensuring their effective integration into content.

Creative Copywriting

The Digital Content Manager will demonstrate proficiency in developing copy for campaigns across multiple activation channels, including social media, email, and events, with a focus on establishing, evaluating, and enhancing content performance across platforms.

Data-Driven Decision Making

Analytics will be used to inform content strategies, optimize page flow, and enhance audience engagement.

Experienced Communication

Managing stakeholder relationships, setting expectations, and collaborating with global teams will be key responsibilities.

B2B Expertise

Experience in B2B and B2B2C content creation is essential, with a portfolio of diverse projects (experience in insurance and consulting is a plus).

Style Guide Stewardship

The role includes creating, maintaining, and enforcing digital writing style guides to ensure consistency across brands.

Organization and Flexibility

The ability to manage multiple projects simultaneously and adapt writing styles for both US and UK audiences is critical.

Collaboration and Curiosity

Thriving in a team environment, asking thoughtful questions, and demonstrating eagerness to learn and implement new tools and systems are essential traits for success in this role.

How You'll Make an Impact

Key Responsibilities:

• Team Leadership: Manage and mentor a team of web content editors, copywriters, and proofreaders.
• Stakeholder Collaboration: Partner with creative, digital, and division marketing teams to align content strategies with business goals and campaign objectives.
• Content Workflow Management: Oversee content workflows, ensuring timely delivery, quality assurance, and adherence to brand standards.
• Campaign Support: Collaborate with Campaign Strategists, Creative, and Web teams to develop content experiences that align with marketing campaigns.
• Style Guide Oversight: Partner with Global Brand team and enforce digital style guides across multiple brands, ensuring consistency and alignment with brand voice and tone.
• Process Improvement: Continuously refine content processes to enhance efficiency, quality, and collaboration.
• Competitive Analysis: Stay informed about competitors and their differentiators to ensure Gallagher's content remains competitive and innovative.
• Content Performance Alignment: Establish and promote best practices for content performance across all campaign activation channels, ensuring direct reports and collaborators are aligned on strategies to optimize engagement, lead generation, and user experience.

About You

Position Requirements:

• Education and Experience: Bachelor's degree and/or a minimum of 7 years of experience in digital marketing, content development, or creative roles, with at least 3 years in a leadership or management position.
• Industry Knowledge: Prior experience in B2B, insurance, or risk management is a plus.
• Digital Expertise: Proven ability to create and oversee SEO-driven content, optimize page layouts, and proofread digital content for engagement and lead generation.
• Collaboration Skills: Strong ability to work with creative, digital, and division marketing teams to achieve shared goals.
• Tools & Platforms: Familiarity with tools such as Google Analytics, Sitecore, SEMRush, Ceros, Marketing Cloud, Workfront, Smartsheets, Figma, and Adobe Creative Cloud.
• Project Management: Ability to manage multiple projects across different phases and global regions, ensuring deadlines and quality standards are met.
• Global Flexibility: Willingness to adjust working hours to collaborate with global stakeholders.
• Data-Driven Content: Demonstrated experience in leveraging data and business goals to create content that drives engagement and conversions.
• Multilingual Skills: Proficiency in additional languages (e.g., Spanish, French, Portuguese) is a plus.

Compensation and Benefits

We offer a competitive and comprehensive compensation package. The base salary range represents the anticipated low end and high end of the range for this position. The actual compensation will be influenced by a wide range of factors including, but not limited to previous experience, education, pay market/geography, complexity or scope, specialized skill set, lines of business/practice area, supply/demand, and scheduled hours. On top of a competitive salary, great teams and exciting career opportunities, we also offer a wide range of benefits. Below are the minimum core benefits you'll get, depending on your job level these benefits may improve: Medical/dental/vision plans, which start from day one! Life and accident insurance 401(K) and Roth options Tax-advantaged accounts (HSA, FSA) Educational expense reimbursement Paid parental leave Other benefits include: Digital mental health services (Talkspace) Flexible work hours (availability varies by office and job function) Training programs Gallagher Thrive program – elevating your health through challenges, workshops and digital fitness programs for your overall wellbeing Charitable matching gift program And more...

We Value Inclusion and Diversity

Inclusion and diversity (I&D) is a core part of our business, and it's embedded into the fabric of our organization. For more than 95 years, Gallagher has led with a commitment to sustainability and to support the communities where we live and work. Gallagher embraces our employees' diverse identities, experiences and talents, allowing us to better serve our clients and communities. We see inclusion as a conscious commitment and diversity as a vital strength. By embracing diversity in all its forms, we live out The Gallagher Way to its fullest. Gallagher believes that all persons are entitled to equal employment opportunity and prohibits any form of discrimination by its managers, employees, vendors or customers based on race, color, religion, creed, gender (including pregnancy status), sexual orientation, gender identity (which includes transgender and other gender non-conforming individuals), gender expression, hair expression, marital status, parental status, age, national origin, ancestry, disability, medical condition, genetic information, veteran or military status, citizenship status, or any other characteristic protected (herein referred to as "protected characteristics") by applicable federal, state, or local laws. Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Gallagher will make reasonable accommodations to known physical or mental limitations of an otherwise qualified person with a disability, unless the accommodation would impose an undue hardship on the operation of our business.