Product Line Manager

Job Description

Job Description

Product Line Manager (Construction)

Department:

Product Business

Reports to:

Director of Product Business

Location:

Wendell, NC

Position Status:

Full-time

Status:

Salary, Exempt

Management Level:

Non-Management

JOB SUMMARY

The Construction Product Line Manager is an energetic, passionate, and driven individual who will be responsible for growing KIOTI’s position in the compact construction equipment marketplace. This position will work with Executives, Sales, Marketing, Product Support, and many other functional teams to enhance KIOTI’s sales channels and product strategies, enabling sales growth and achievement of company objectives. This industry expert will be responsible for further developing the product road map and sales strategy that will increase profitability and exceed customer expectations.

KEY RESPONSIBILITIES OF JOB

The Construction Product Line Manager’s primary responsibilities include the following:

• Evaluate current product development pipeline and further refine the CCE road map.
• Lead business case development by establishing end user needs and market acceptance.
• Establish requirements documents for new products (specifications, components, features, etc.).
• Collaborate with the Finance Department to establish pricing models, programs, and financial measurements for new products.
• Support technical teams in development of owner’s manuals and other end user collateral.
• Gather voice of customer and act as the voice of customer during product development.
• Develop the market research strategy.
• Develop strategies for increasing market share and maximizing sales.
• Assist the Sales Department with identifying market opportunities and program strategy development.
• Participate in corporate trade shows to promote KIOTI products and increase brand awareness.
• Develop and deliver product presentations at trade shows and corporate events.
• Support marketing and product launch activities as needed.
• Create internal and external training materials as needed.
• Provide product competitive analysis on all aspects of the business (strategy, pricing, programming, etc.).
• Monitor product line(s) business performance.
• Develop and maintain the product pricing and option configurations strategy.
• Prepare monthly, quarterly, and annual reports as needed.
• Other duties as assigned in support of overall company objectives.
• Manage new product development process across multiple departments.
• Establish requirements documents for new products (specifications, components, features, etc.)
• Coordinate the setup of tests on completed implements installed on various models and analyze results.

EDUCATIONAL AND PHYSICAL REQUIREMENTS

• Bachelor’s Degree plus 5-7 years of related business experience in the construction equipment industry.
• 3-5 years of experience in product development, engineering, or product marketing.
• Advanced capability with various software packages, particularly Microsoft Excel, Word, and PowerPoint.
• Ability to independently plan and prioritize multiple projects with attention to detail and work collaboratively across functional areas.
• Approximately 20-30% travel required.
• Ability to build relationships and skillful in collaborating between interdepartmental personnel.
• Strong interpersonal, written, and verbal communication.
• Proficient with collection, analysis, and presentation of results in a concise, actionable format.
• Ability to manage business processes and troubleshoot issues that may arise.