Director, Go-to-Market Strategy (Audience)

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

This role at Razorfish will serve as a member of Publicis Groupe’s strategic internal agency, Constellation.

Constellation serves as an internal-facing brand formed by a collective of Publicis Groupe agencies to address our client’s creative, data, strategy, media, and technology requirements. Team members collaborate across agencies while functioning as sub-divisions within their respective brands to provide dedicated support for the client. By acting as a unified interface, Constellation eliminates operational silos and presents a single service entity and primary point of contact for the client.

Job Description

The Director, Strategy is a strategic leader who connects insight to impact. Sitting at the intersection of data, culture, creativity, and business ambition, you translate complexity into clear direction that teams can execute and clients can believe in.

You turn research, behavioral data, and cultural intelligence into sharp strategic frameworks that define who to prioritize, what to say, and how to win. Equal parts analytical and narrative-driven, you craft stories that inspire action—grounded in evidence, but designed to move people. You connect disparate inputs, anticipate implications, and balance immediate performance needs with long-term brand growth.

Audience-first in mindset, you move beyond surface-level segmentation to uncover meaningful behavioral opportunity. You identify unmet needs, tension points, and whitespace that connect product value to high-potential growth cohorts—and translate those opportunities into integrated go-to-market strategies across channels.

Curious, pragmatic, and influential, you align cross-functional teams, guide clients, and ensure strategy drives both creative excellence and measurable business results.

Responsibilities

Integrated Campaign & GTM Planning

• Orchestrate integrated campaign and GTM strategies across Site, CRM, Social, Paid Media, and emerging platforms
• Develop strategic and creative briefs rooted in audience insight and clear communication frameworks
• Align brand, product, and performance objectives within cohesive campaign maps
• Support launch planning and investment strategies with audience-led activation ideas

Audience Strategy & Growth Opportunity

• Collaborate on audience segmentation and persona development grounded in behavioral, attitudinal, and value-based signals
• Identify high-potential growth cohorts and expansion opportunities across products, markets, and channels
• Translate audience data into clear implications for messaging, targeting, personalization, and channel strategy
• Build scalable audience frameworks using syndicated tools (GWI, EPC, Pulsar) and internal data sources
• Partner with Media, CRM, Creative, and Social to ensure audience strategy is fully integrated into channel planning and activation

Insights & Strategic Rationale

• Synthesize primary research, cultural signals, and behavioral analytics into actionable strategic frameworks
• Distill complex inputs into breakthrough insights that establish a clear problem to solve and behavior to shift
• Develop strong logic trails that connect insight - audience - messaging - activation - business impact
• Translate performance data into optimization roadmaps and future growth recommendations

Client & Cross-Functional Leadership

• Serve as advisor to clients, presenting strategies and recommendations
• Participate in workshops to align teams around audience prioritization and growth strategy
• Partner with Creative, Media, CRM, and Analytics to ensure strategy translates into execution
• Bring clarity to ambiguity and align stakeholders with differing priorities

Qualifications

• 10+ years in strategy roles within agency, consultancy, or in-house marketing organizations
• Expertise in audience segmentation, research synthesis, and insight development
• Proven experience building integrated, cross-channel GTM strategies
• Strong analytical rigor paired with abstract problem-solving capability
• Demonstrated ability to translate consumer insight into measurable business growth
• Excellent storytelling and presentation skills with executive presence
• Experience managing and mentoring junior strategists
• Change-agent mindset with curiosity about emerging tools, technologies, and evolving consumer behavior

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $129,485 - $177,200 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5/22/26.