Social Media Specialist

Social Media Specialist

Supports the execution of Alliant's social media presence across channels by creating engaging, on-brand content that builds awareness, drives engagement, and supports business priorities. Partners with marketing, creative, product, and compliance and legal review stakeholders to bring ideas to life effectively. Hands-on content creator and channel expert who understands platform best practices, produces high-quality visual and video assets, monitors performance, and brings forward fresh ideas that keep Alliant relevant to and regularly engaging with its audiences online.

Essential Responsibilities:

• Create, schedule, and publish engaging, on-brand content across social channels, including Instagram, TikTok, Facebook, LinkedIn, YouTube, and emerging platforms.
• Develop platform-native content in a range of formats, including short-form video, static posts, carousels, collages, stories, and other visual assets optimized for each channel.
• Shoot and edit social-first video content, including concepting, filming, light editing, captioning, and formatting for channel-specific requirements.
• Write clear, compelling social copy that reflects Alliant's voice, aligns to campaign goals, and encourages engagement.
• Collaborate with creative, content, campaign, and product partners to translate business priorities into social content that is human, timely, relevant, and audience-first.
• Bring forward new content ideas, social trends, and creative concepts that help Alliant show up in fresh, distinctive ways while staying brand-appropriate.
• Manage day-to-day social content execution with attention to detail and accuracy in an evolving environment.
• Ensure social content follows brand standards, accessibility best practices, and compliance and legal review requirements for regulated marketing content.
• Monitor platform trends, algorithm changes, and audience behavior to continuously improve content quality and channel performance.
• Track and report on social media performance, including engagement, reach, video performance, and other relevant KPIs; use insights to refine future content.
• Support content calendars, campaign launches, and real-time social opportunities with strong judgment and quick execution.

Education & Years of Experience:

Minimum- 4 Year Bachelors Degree in Marketing, Communications, Digital Media, Digital Marketing, Journalism or related. Minimum - 4 Years of Marketing, Communications, Digital Media, Digital Marketing, Journalism or related. In Lieu of Education 6 Years Marketing, Communications, Digital Media, Digital Marketing, Journalism or related.

Compensation & Benefits: Typical hiring range: $57,500.00 to $89,500.00 Annually. Actual compensation will be determined using factors such as experience, skills & knowledge. Benefits: Alliant provides a benefits package including health care, vision, dental, and 401k with employer match including: Annual performance bonus Work from home up to 3 days a week Paid parental leave Employee discount programs Time off including paid personal and sick days 11 paid holidays Education reimbursement *Note that eligibility and cost of benefits can vary depending on the number of regularly scheduled hours, and job status such as regular full-time, regular part-time, or temporary employment.