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Regional Sales Manager - Central

Heartland Food Products Group

Regional Sales Manager - Central

Heartland Food Products Group | U.S. Field-Based: Central

We are seeking a Regional Sales Manager (RSM) to lead a hybrid direct and national sales agency model within an assigned region. This role is accountable for delivering regional KPIs through a combination of direct retailer engagement and sales agency leadership , and serves as the primary face of Heartland for regional retailer calls and field-level relationships .

This role requires a confident, externally facing sales leader who can influence retailers directly, set clear direction for agency partners, and translate national strategy into consistent in-market results.

What You'll Do

Retailer Leadership & Direct Customer Engagement
  • Serve as the primary Heartland representative for regional retailer calls and field-level customer relationships
  • Lead retailer meetings focused on execution, distribution, merchandising, promotions, and issue resolution
  • Reinforce Heartland's brand strategies, selling stories, and expectations directly with retail partners
Sales Agency Leadership
  • Direct and lead Heartland's national sales agency partner within the assigned region
  • Set clear priorities, expectations, and KPIs for agency teams
  • Ensure strong alignment between Heartland and agency leadership on goals, programs, and execution standards
  • Drive accountability through regular performance reviews, market visits, and ride-alongs
Executional Excellence & KPI Delivery
  • Own regional execution KPIs including distribution, shelving, pricing, displays, voids, promotional compliance, and resets
  • Ensure flawless execution of innovation launches, seasonal programs, and national initiatives
  • Validate in-store performance through store audits, field feedback, and data analysis
Performance Tracking, Reporting & Insights
  • Own regional scorecards and dashboards tied to defined KPIs
  • Analyze execution data and retailer feedback to identify trends, risks, and opportunities
  • Communicate clear, actionable insights and corrective actions to internal stakeholders and agency partners
Cross-Functional Partnership
  • Act as the field execution liaison between retailers, sales agencies, and internal teams (National Accounts, Marketing, Category Management, Supply Chain)
  • Provide field input into customer strategies, innovation readiness, and go-to-market planning
  • Ensure agency and field readiness for new items, resets, and promotional programs
Training, Communication & Capability Building
  • Lead onboarding and ongoing training for agency teams on Heartland's brands, tools, and priorities
  • Deliver consistent communication to the field, reinforcing focus and executional discipline
  • Share best practices and wins across regions
What You Bring

Required Qualifications
  • Bachelor's degree required
  • 7+ years of CPG sales or field sales leadership experience
  • Proven experience operating in a hybrid direct / sales agency model
  • Strong capability and confidence leading direct retailer calls and representing the manufacturer
  • Deep understanding of retail execution, selling fundamentals, and KPI management
  • Ability to influence, align, and drive results without sole reliance on direct authority
  • Willingness to travel extensively within assigned region
Preferred Experience
  • Experience supporting national brand portfolios across multiple retail channels
  • Familiarity with retail execution tools, store audit platforms, and field reporting systems
  • Experience partnering closely with National Account Managers and category teams
Key Competencies
  • Strong external presence and customer credibility
  • Clear, decisive leader with an accountability mindset
  • Execution-focused with high attention to detail
  • Data-driven problem solver who turns insights into action
  • Collaborative partner who builds trust with retailers, agencies, and internal teams
Vacancy posted 4 days ago
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