Senior Manager, Co-Brand Cards
$120k - $140kWyndham Hotels & Resorts
Wyndham Hotels & Resorts is now seeking a Senior Manager, Co-Brand Cards to join our team at the Remote in the United States location in Remote, Remote.
Why Wyndham? By joining Wyndham Hotels & Resorts, you will play an integral role in our mission to make hotel travel possible for all. You'll be part of one of the largest hotel franchise companies in the world, where we strive to deliver the best value to our owners and guests. Most importantly, you'll be entrusted to live our unique Count on Me culture, set by our core values of integrity, accountability, inclusive, caring and fun. At Wyndham, we provide all team members the opportunity to grow through best-in-class training and career development, leadership training, mentorship opportunities and educational support. Supporting our team members is a top priority, which is why we offer competitive compensation and benefits, vacation, team member appreciation days, workplace flexibility and much more. At Wyndham Hotels & Resorts, we value and embrace a culture of diversity, equity and inclusion that supports team members of all backgrounds and experiences. We can't wait to welcome you! The Role The Senior Manager, Co-Brand Cards will lead acquisition marketing strategy and execution across Wyndham's U.S. co-brand credit card and U.S. co-brand debit card portfolios. This role is responsible for driving new account acquisition growth through data-driven marketing strategies, integrated channel planning, and close partnership with internal stakeholders, bank partners, payment networks, and agencies.The ideal candidate is a strategic, analytically driven marketer with strong direct response and lifecycle marketing capabilities who thrives in a fast-paced, matrixed environment. This role will play a critical part in scaling Wyndham's co-brand portfolio growth while supporting broader Wyndham Rewards member engagement objectives. What you'll do
- Own acquisition marketing strategy across U.S. co-brand credit card and U.S. debit card programs.
- Develop and execute integrated acquisition campaigns across digital, email, owned channels, on-property marketing, paid media, and partner channels.
- Drive new account acquisition growth (NAA) while optimizing acquisition quality, engagement, and long-term member value.
- Partner with Analytics and Finance teams to establish KPIs, measure campaign effectiveness, and optimize targeting, segmentation, and channel performance.
- Lead test-and-learn initiatives across creative, offers, audiences, and channel strategies to improve conversion and ROI.
- Collaborate with Loyalty, Digital, Merchandising/Marketing, Product, Finance, and Analytics teams to ensure integrated execution across the Wyndham ecosystem.
- Manage day-to-day relationships with issuer bank, payment network, and agency partners to ensure strong execution and alignment to business goals.
- Support launch and scaling of new products, offers, and international expansion initiatives.
- Develop executive-ready reporting, dashboards, and business reviews to communicate performance, insights, and recommendations.
- Support annual planning process, including acquisition forecasting, budget planning, and growth roadmap development.
- Strong understanding of digital marketing, direct response marketing, and customer acquisition channels.
- Excellent project management and organizational skills with ability to manage multiple priorities simultaneously.
- Strong communication, presentation, and stakeholder management skills.
- Experience in international product launches or global marketing initiatives preferred.
- Results-oriented mindset with strong bias for action and continuous optimization.
- Bachelor's degree required; MBA preferred.
- 5-8+ years of experience in acquisition marketing, co-brand credit cards, financial products, or performance marketing.
- Proven success driving customer acquisition growth through integrated, data-driven marketing strategies.
- Strong analytical and commercial acumen with experience leveraging performance metrics to optimize marketing effectiveness.
- Experience managing external partners, including bank issuers, payment networks, and/or agencies.
Employment Status: Full-time Compensation & Benefits For U.S. based positions only, the expected pay range for this position is $120,000 - $140,000 annually. Wyndham Hotels & Resorts carefully considers a wide range of factors when determining compensation such as work location, background, experience, and performance. Compensation decisions are dependent on the facts and circumstances of each case. In addition to the base pay, this role is eligible to receive an incentive payment pursuant to the Annual Incentive Plan with a 15% annual target, subject to the terms of the Plan. Wyndham Hotels & Resorts is committed to attracting, motivating, and retaining talented team members who align with our company's core values. We are proud to reward our full-time team members with comprehensive benefit programs and resources which include:
- Health insurance with HSA and FSA options
- Dental insurance
- Vision insurance
- Life/AD&D insurance
- Short- and Long-Term Disability coverage
- 401(k) with generous company match
- Vacation time- Accrue 2.019 hours of paid vacation per week
- Paid holidays- 11 Core Scheduled Paid Holidays with potential additional paid days off as business operations and the calendar permit (e.g. in 2026, there is an additional 7 days of paid company closure).
- Paid sick leave accrued as state and local laws require
- Additional paid time off in the form of one volunteer day, bereavement time, as well as jury duty time.
Participation in any of the benefit plans and programs made available to team members is subject to satisfaction of eligibility requirements. More information can be found on Our Benefits Page. Wyndham Hotels & Resorts reserves the right to amend or terminate any benefit plan or program at any time in accordance with applicable law. We are accepting applications for this position through 07/01/2026. What we expect from you You will play an important part in our mission to make travel possible for all by:
• Being responsive, respectful and delivering great experiences to our guests, partners and communities.
• Foster an inclusive environment where individuals feel empowered to bring their authentic selves to work and share their diverse perspectives.
• Bring your best every day and strive to exceed expectations in all you do. What you can expect from us With Wyndham Hotels & Resorts, you can expect a fulfilling career to include:
• Growth opportunities through best-in-class training and career development, leadership training, mentorship opportunities and educational support.
• Competitive salary and benefits.
• Team member benefit programs that focus on nutrition, exercise, lifestyle management, physical and emotional wellness, financial health, and the quality of the environment in which all team members work and live.
• A Culture of Diversity & Inclusion - Our inclusive culture infuses different perspectives that reflect our diverse customers and communities around the world. About Wyndham Wyndham Hotels & Resorts is the champion of the everyday traveler. Every day, we work to make hotel travel possible for all. With more hotels than anyone else, we offer the largest and widest collection of hotel experiences in the world. So wherever and however people travel, Wyndham will be there to welcome them.
Vacancy posted 4 days ago
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