Senior Growth Marketing Lead, Guest Engagement [Remote]

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Growth Marketing Lead, Guest Engagement based in United States.

This senior individual contributor role focuses on building and scaling a brand-new incentives and lifecycle marketing program designed to deepen guest engagement and drive long-term retention. You will take ownership of CRM strategy and execution across multiple markets, shaping how incentives are designed, tested, and scaled globally. The role requires a strong blend of strategic thinking and hands-on execution, with direct involvement in campaign design, performance analysis, and cross-functional alignment. You will collaborate closely with country leaders, finance, marketing operations, and analytics teams to ensure programs are both impactful and financially viable. Acting as a key driver of guest rebooking and engagement, you will turn insights into actionable lifecycle strategies. This is a highly visible role where your work directly influences customer experience and revenue growth across regions.

Accountabilities:

• Define and lead the end-to-end strategy for CRM and lifecycle marketing programs focused on guest engagement, retention, and rebooking.
• Partner with global country managers to align on incentive structures and ensure consistent execution across markets.
• Collaborate with finance teams to validate budget feasibility and ensure incentive programs are financially sustainable.
• Own campaign planning and execution, including writing creative briefs, defining requirements for marketing operations teams, and supporting QA processes.
• Oversee CRM campaign delivery across email, push, and in-app channels, ensuring high-quality execution and performance tracking.
• Work closely with analytics teams to evaluate campaign performance and translate insights into clear recommendations for senior stakeholders.
• Leverage data tools, including SQL and AI-based reporting, to validate results and ensure accuracy of performance insights.

Requirements:

• 10+ years of experience in CRM, lifecycle, or retention marketing within a B2C technology or consumer-focused environment.
• Deep hands-on expertise in owned marketing channels such as email, push notifications, and in-app messaging, including journey building and triggered campaigns.
• Strong cross-functional leadership skills with the ability to influence stakeholders and align competing priorities.
• Proven ability to translate complex performance data into clear, executive-ready narratives and strategic recommendations.
• Basic SQL proficiency to validate reporting outputs and ensure data accuracy.
• Experience working with CRM platforms similar in structure to tools like Braze or Iterable, with strong understanding of data architecture and campaign systems.
• Demonstrated ability to scale CRM programs from ad hoc testing to structured, repeatable playbooks and centers of excellence.
• Experience in high-growth or global consumer technology environments is strongly preferred.
• Comfortable operating as a fully hands-on senior IC with no direct reports.

Benefits:

• Competitive hourly rate: $90 – $110/hour
• Fully remote role within the United States
• 12-month contract with full-time (40 hours/week) commitment
• Opportunity to shape a brand-new global lifecycle marketing program
• High-impact, visible role working directly with senior leadership
• Exposure to global markets and cross-functional strategic initiatives
• Flexible collaboration with analytics, product, finance, and marketing teams

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.