Marketing Specialist II

Marketing Specialist

Yamaha Outboards has an excellent opportunity for a Marketing Specialist to join our Marine team in Kennesaw, GA. Yamaha Outboards is seeking a highly analytical, data driven, and creatively minded marketer who thrives in a fast-paced environment and brings a proactive, positive attitude to every project. This role plays a key part in shaping how Yamaha Outboards connects with consumers through smarter data, stronger insights, and meaningful digital touchpoints.

As the Marketing Specialist, you will own the given tactical strategy, planning, design, execution, and performance reporting for Yamaha Outboards outbound email and SMS programs across the U.S. market. This role will report to the Digital Marketing Manager. You'll work closely with the Digital Marketing Manager to plan, build, optimize, and scale communications that support key business priorities. This will include product education and brand storytelling to lead nurturing and purchase path conversions.

The ideal candidate is a motivated self-starter with a strong direct to consumer mindset and a passion for crafting personalized 1:1 consumer experience at scale. You'll bring exceptional attention to detail, natural curiosity, and the confidence to explore new digital marketing opportunities. You aren't afraid to run with ideas and understand Yamaha Outboards consumers, their ownership journey, and how to deliver content that drives engagement, loyalty, and demand for the industry's most trusted outboard brand.

What you'll be doing:

• Coordinates and supports all aspects of Yamaha Marine subsidiary companies (Kracor, Bennett Marine, PPI, Torqeedo Etc.) marketing materials collateral and digital marketing portfolio. Maintains consistent integration of Yamaha Marine subsidiary company's respective brand positioning, marketing and campaign themes throughout all projects based on the direction of Subsidiary business groups and Marine Marketing Managers.
• Coordinate collateral, advertising, and digital projects internally and with external vendors to maintain and complete all key Yamaha marine subsidiary marketing collateral, merchandising materials, website and digital properties content to Yamaha standard of quality and accuracy in a timely manner.
• Coordinate content enhancement of subsidiary websites including copy, video, and image libraries as well as general updates and maintenance. Supports email marketing, CRM, social media, apps, and other digital properties. Maintains and updates all web-based support platforms such as DAM.
• Prepares proposals for efficient distribution of marine marketing materials to our customers (Dealers, OEMs) for all key projects. Regularly monitors existing inventories to assure effective customer support.
• Provide analytic tracking reports on monthly basis for all websites and digital properties.
• Liaison to communicate with Yamaha vendors and customers regarding proper use of Yamaha marine subsidiary company brand I.D. standards.
• Help prepare projects for submission to legal and engineering to gain approval on content development, marketing staff, and product planning.
• Tracks and maintain collateral project records. Prepares and conducts project bids.
• Assists with development of all other marketing projects as requested.
• Assist with events and meetings as required.

What you need to be successful:

• A. Degree Business/Management/Marketing
• 2+ years marketing and/or advertising experience
• Boating and fishing experience is highly desirable. Marine industry experience is a plus.
• Proficient in MS Office Application (Word, Excel, PowerPoint, Outlook)
• Knowledge of contemporary document and design programs, InDesign, Photoshop, Illustrator etc. is a plus.
• Strong written and verbal communication/presentation skills
• Must be able to work well independently as well as within a team-based environment.
• Works under general supervision.
• Make independent decisions regarding routine project activities.
• Ability to travel is approximately 20% as needed.
• Must perform all other duties outstandingly and consistently with guidelines, as assigned.

Don't meet every single requirement? Studies have shown that women and underrepresented minorities are less likely to apply to jobs unless they meet every single qualification. At Yamaha, we understand that talent comes in various forms; as such, we are dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!

What's in it for you:

• 401(k) and Profit Sharing
• Fertility Benefits
• 37.5 hour work-week
• Medical, Dental, Vision
• Life and AD&D Insurance
• Wellness Program
• Short-Term Disability Coverage (for hourly roles)
• Long-Term Disability
• Student Debt Repayment Benefits
• Ability to borrow Yamaha product

Reports to: Digital Marketing Manager

Yamaha Motor Corporation, USA is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability or any other status protected by federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for all employees.