Director of Content Marketing

About Gulf Winds

Service Beyond Banking - At Gulf Winds, we are forward-thinking and team-oriented. We recognize and reward service that exceeds our members’ expectations and, most importantly, have fun while working hard and impacting our community. We’re looking for driven professionals who are passionate about service, fueled by purpose, and guided by core values of Integrity, Care, Growth, and Innovation

Our Values

Integrity

We own our decisions and actions by doing the right thing, learning from our mistakes, and taking responsibility.

Care

We help members meet their goals by listening to understand and offering the best solutions, placing kindness above all else.

Growth

We set ambitious goals, provide personal development opportunities, and encourage results.

Innovation

We challenge the status quo to enhance the member’s experience and solve tomorrow’s challenges today.

We Invest in Our People

We offer a comprehensive benefits package designed to support your health, financial well-being, and work-life balance. Benefits include 11.5 paid federal holidays, PTO starting at 18 days for new hires, 16 hours of paid volunteer time, competitively priced medical insurance, and dental and vision coverage with 100% of individual premiums paid by Gulf Winds. Team members also receive employer-paid life insurance, short-term disability coverage, a 401(k) with company match, an employer-funded pension plan, flexible spending accounts, tuition reimbursement, and wellness programs.

Working at Gulf Winds

Working at Gulf Winds is not just a job, it’s a career. We’re hiring collaborative, motivated people who want to love what they do. We recognize and reward excellent member service and have fun while working hard. When you join the team, you can expect:

• Open and transparent communication with your leaders
• Consistent coaching and opportunities to improve performance.
• Collaborative and team-focused environments
• Short and long-term professional development
• Opportunity to participate in cross-functional projects.

With you on our team we can achieve our vision of becoming the leading and most trusted credit union on the Gulf Coast.

JOB DESCRIPTION:

Role:

The Director of Content Marketing serves as both a primary storyteller and a strategic leader for the credit union. This role is responsible for ensuring that every piece of content reinforces the organization's mission, engages members, and drives measurable growth. The Director oversees multichannel content strategies, and brand standards, while remaining regulatory compliant and ROI-focused.

Essential Functions & Responsibilities:

25% Oversees the end-to-end creation of multichannel content, including marketing advertising, social media updates, website content, infographics, videos, podcasts, and newsletters. Ensures all produced copy is accurate, on-brand, and strictly compliant with standard credit union regulatory requirements.

20% Develops and implements a comprehensive content marketing strategy aligned with the credit union's growth goals, mission, and brand guidelines. Identifies target audiences, segments member profiles, and establishes measurable key performance indicators (KPIs) like engagement rates and ROI. Coordinates across functional teams, including product, business intelligence, and digital experience, to ensure content supports core business objectives.

20% Manages the credit union’s overall social media presence and online community engagement campaigns. Plans and leads execution of comprehensive campaigns, including seasonal product promotions, member appreciation events, etc. Monitors performance analytics, adjusts live campaign strategies dynamically, and reports concrete ROI metrics directly to management.

15% Collaborates with the Director of Community and Events to promote the credit union’s local community involvement, charitable work, and public sponsorships through targeted messaging. Works in across teams to coordinate high-profile organizational events, including annual meetings and member appreciation days.

10% Works with VP of Marketing to help develop, manage, and forecast the annual content marketing budget to ensure explicit alignment with the credit union's strategic plan. Optimizes the allocation of resources for creative production, media buying networks, and third-party vendor partnerships.

5% Works closely alongside marketing, sales, and member service business units to enforce consistent credit union messaging. Supervises, coaches, and evaluates dedicated content specialists, graphic designers, and supporting marketing staff. Provides authoritative guidance and brand standards consulting to all internal departments launching independent marketing initiatives.

5% Performs other job-related duties as assigned.

Performance Measurements:

1. Lead the development and optimization of integrated member journeys across digital, social, content, and communication channels to drive measurable growth in membership, product adoption, member retention, and deposit growth. Success is measured through the establishment of attribution frameworks, conversion optimization initiatives, and documented business impact from marketing investments.

2. Demonstrate a high level of compliance on all published multi-channel materials, ensuring zero audit findings or regulatory infractions related to brand content.

3. Efficient management of the content marketing budget, consistently executing creative production, media buying, and vendor partnerships at or under the approved annual budget.

4. High internal satisfaction ratings from product, sales, and digital experience teams regarding the alignment, consistency, and timely delivery of supporting marketing content.

Knowledge and Skills:

Experience Five years to eight years of similar or related experience.

Education (1) A bachelor's degree, or (2) achievement of formal certifications recognized in the industry as equivalent to a bachelor's degree (e.g., information technology certifications in lieu of a degree).

Interpersonal Skills Work involves extensive personal contact with others and is of a personal or sensitive nature. Motivating, influencing, and/or training others is key at this level. Outside contacts become important and fostering sound relationships with other entities (companies and/or individuals) becomes necessary and often requires the ability to influence and/or sell ideas or services to others.

Other Skills ' Advanced strategic thinking and complex project management capabilities.

' Exceptional creative writing skills matched with a strong eye for visual design oversight.

' Deep digital marketing expertise, including advanced SEO, social media management tools, and web analytics platforms.

' Comprehensive knowledge of financial regulatory compliance, credit union regulations, and member service values.

' Proven cross-departmental collaboration and interpersonal communication skills.

Physical Requirements This role requires sitting at a computer for most of the day. This role would also require the ability to file files, open filing cabinets, and bend or stand as necessary. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function.

Work Environment The position is based in-office in our Pensacola, Florida market, operates primarily in an office setting, and routinely uses standard office equipment such as computers, printers, and phones. This position requires consistent presence in the office to collaborate with team members and fulfill job responsibilities effectively. It requires the ability to actively participate in conference calls and meetings with other Credit Union team members and vendors. The normal expected work schedule is Monday through Friday, 8:00a.m. to 5:00p.m. After-hours work or travel required to meet project deadlines or attend conferences, seminars, or meetings. Must adhere to safety rules and regulations.

This Job Description is not a complete statement of all duties and responsibilities comprising the position.

Gulf Winds is an Equal Opportunity Employer and Drug Free Workplace