Senior Product Marketing Manager

Senior Product Marketing Manager Permutive empowers publishers and advertisers to address all of their desired audiences, in-the-moment, whilst protecting privacy. Permutive is the data collaboration platform that powers the advertising ecosystem. We exist to build an advertising ecosystem that respects and adapts to consumers' choices around their privacy, and in doing so unlocks enormous uplifts in scale and outcomes for publishers and advertisers alike. Trusted by 60% of Enterprise Media Companies across the US, EMEA, and LATAM, we work with leaders such as News Corp, Warner Bros Discovery, Hearst, Conde Nast, dmg media, BuzzFeed, and The Guardian. Our technology enables them to drive >$1B in advertising spend across hundreds of millions of users without compromising user privacy. Permutive works with many of the largest Advertisers, enabling them to collaborate with Publishers to triple their audience reach and drive a doubling in incremental sales, including with advertisers such as Sky, Dentsu and Apple. We leverage patented edge technology, AI and cloud collaboration to safely process data where it is, and our platform combines privacy-safe DMP, data clean room, and curation capabilities to unlock unmatched scale and precision for publishers, advertisers, agencies, and retail media networks. At Permutive, You'll Help Our Customers: Achieve Better Outcomes: Leverage our unique position in the ad tech ecosystem to access broader audiences and improve outcomes. Boost Sales Significantly: Capitalize on 100% addressability to connect with the 70% of audiences beyond traditional cookies. Transform Collaboration Efficiency: Move from lengthy processes to seamless collaboration in minutes. Join us as a key player in shaping the future of Permutive, backed by leading investors like Softbank and EQT Ventures and recognised as a YCombinator Top 150 company. The Product Marketing team sits at the center of how Permutive brings its GTM narrative to life across Sales, Customer Success, Marketing, and Product. As we scale globally, we're elevating product marketing as a strategic growth lever, driving clarity, differentiation, and measurable commercial impact. We are a small, high-velocity team that tests, refines, and shares learnings quickly. We operate with clarity, curiosity, and the ambition to build a world-class go-to-market engine. About the Role As a Senior Product Marketing Manager, your mission is to define and drive Permutive's go-to-market strategy across key products, solutions, and customer segments. You will sit at the intersection of Product, Sales, Customer Success, and Marketing, owning positioning, messaging, launches, and field enablement to ensure consistent and effective execution in market. You'll ensure that our commercial teams deeply understand what we sell, why we win, and how to communicate our differentiation, while also shaping product direction through market and customer insight. You'll report into the Head of Product Marketing and partner closely with Product leaders and Commercial VPs to drive alignment, adoption, and impact. What you'll be doing? Own positioning and messaging for key products and solutions Translate product capabilities and market insights into compelling narratives and go-to-market strategies Lead end-to-end product and feature launches, including moments of change such as repositioning and expansion into new markets Build high-impact sales enablement programs that improve field readiness and execution Partner with Sales and Customer Success to reinforce deal cycle best practices and improve win rates and velocity Develop scalable content and playbooks tailored to different audiences such as publishers, advertisers, and agencies Collaborate with Product to influence roadmap based on customer feedback, market trends, and competitive insights Partner with Marketing to drive demand through differentiated storytelling and campaigns Analyze performance data including pipeline, win rates, and adoption to refine go-to-market strategy and measure impact Advocate for the field by surfacing insights, gaps, and opportunities to leadership What you'll need? 5 to 8+ years in Product Marketing, with AdTech experience required and enablement experience a plus Strong understanding of programmatic advertising, data platforms, identity, and measurement Proven ability to define positioning and messaging in complex, technical categories Experience leading cross-functional go-to-market initiatives and product launches Credibility with Sales and Customer Success teams, with a clear understanding of deal cycles, customer journeys, and commercial pressure Exceptional communication and storytelling skills, with the ability to translate complexity into clarity Experience with tools like Highspot, Gong, Salesforce, and analytics platforms Strong analytical mindset, comfortable using data to inform strategy and measure success Ability to influence cross-functional stakeholders, including Product and Commercial leadership Hands-on, proactive operator who can balance strategy with execution What we're offering? We take a structured, objective approach to salary-setting, which is based on marketing information, our compensation strategy, and your experience and capability assessed through our interview process. For a typical candidate who meets our requirements, we pay a base salary between $165,000 - $175,000 (with a 20 % bonus). Permutive Benefits In this together: As a full-time employee, you'll become a shareholder with stock options, sharing in our collective success. Family Comes First: Primary caregivers receive up to 6 months of fully paid leave and secondary caregivers receive 3 months of fully paid leave to bond with their little ones. Your Time, Your Way: Flexible hours let you fit work around your life, whether it's hitting the gym, meditating, or handling family needs. Upgraded Workspace: A $450 budget helps you create the perfect home office setup. Recharge & Refocus: Unlimited paid time off (with a minimum of 25 days + public holidays) ensures you get the rest you need. Grow with Us: Ongoing training and development opportunities fuel your career aspirations. Mental Health Matters: We prioritize your well-being with free access to TalkSpace, our mental health partner. Healthy & Happy: Comprehensive health, dental, and vision coverage keeps you and your family feeling your best. Choose a plan with 100% coverage for yourself, with options to cover your dependents at 75%. Work Your Way Permutive trusts you to manage your time and deliver results. Our hybrid model allows you to choose where you work best, whether in your own productive space or our London (Farringdon) or New York (Union Square) offices. That said, none of us work alone; we are part of a team. To foster collaboration and connection, teams in these locations come together in person at least once a week and are encouraged to benefit from being in our offices to meet with teams more often. Commercial and customer-facing teams are encouraged to embrace in-person interactions to build lasting relationships with clients and colleagues. Every Permutive employee gets together in person at the company's Annual Kick Off for a week in February. Each year's event promises to be an exciting opportunity for us to come together, reconnect with colleagues, and align on our shared vision for the year ahead. Diversity, Equity & Inclusion At Permutive, we're taking a thoughtful, intersectional, long-term approach to diversity, equity & inclusion. We care deeply about creating an inclusive work environment that allows everyone to flourish, and we are taking continual action to progress in that direction. We're committed to hiring people regardless of race, religion, colour, national origin, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, age, neurodiversity status, disability status, or otherwise. Permutive - New York City, NY, US