Account Based Marketing Manager

Account Based Marketing Manager

This is a hands-on opportunity to build and own an account-based marketing motion from the ground up. You'll focus on strategic accounts, developing targeted programs that engage entire buying groups rather than relying on broad outreach. The role combines account strategy, personalization, intent signals, sales alignment, and data-driven optimization. You'll partner closely with Sales, RevOps, Customer Success, and Product Marketing to turn account engagement into qualified pipeline. You'll also leverage personalized product experiences and AI-powered workflows to create more relevant interactions at scale. Success will be measured through account engagement, meetings, pipeline, win rates, buying-group coverage, and sales adoption. This is an ideal environment for a resourceful ABM marketer who enjoys building new programs, testing ideas, and directly influencing revenue.

Accountabilities

• Build and run the account-based marketing program, including account tiering and 1:1, 1:few, and 1:many strategies, while establishing an operating rhythm that keeps Sales and Marketing aligned around shared target accounts.
• Partner with Sales, Customer Success, and Revenue Operations to select, prioritize, and regularly refresh target accounts for both new-logo acquisition and expansion opportunities.
• Develop personalized account plays using interactive demos, personalized URLs, tailored product experiences, and relevant content as central engagement tools.
• Orchestrate multi-threaded engagement across buying groups by identifying missing stakeholders, developing targeted plays, and collaborating with Product Marketing on persona-specific strategies.
• Turn intent, product engagement, web de-anonymization, and other account signals into prioritized actions and clear next steps for SDRs and AEs.
• Work with SDR, AE, and RevOps leadership to establish shared account plans, follow-up expectations, service-level agreements, and feedback loops that improve campaign effectiveness.
• Support expansion programs across the existing customer base in partnership with Customer Success and Lifecycle Marketing.
• Collaborate with Brand, Field Marketing, and Product Marketing to personalize messaging by account, industry, and persona while creating scalable frameworks that can be reused efficiently.
• Own the ABM technology stack in partnership with RevOps, ensuring tools remain clean, well adopted, effectively integrated, and aligned with business needs.
• Monitor and report on account engagement, meetings, opportunities, pipeline, win rates, buying-group coverage, and expansion performance.
• Evaluate ABM initiatives objectively, identifying which plays and account tiers generate meaningful results and discontinuing approaches that do not perform.
• Drive sales adoption by making ABM programs practical, actionable, and valuable for the teams responsible for executing them.

Requirements

• 4+ years of B2B marketing experience, including at least 2 years running account-based marketing programs, ideally supporting enterprise or strategic customer segments.
• Hands-on experience with ABM and signal technologies, including intent data, web de-anonymization, orchestration platforms, CRM systems, and marketing automation.
• Strong understanding of account-based marketing principles, buying-group engagement, account planning, personalization, and pipeline generation.
• A sales-oriented mindset with experience participating in account planning discussions, incorporating sales feedback, and measuring marketing impact through opportunities, pipeline, and revenue outcomes.
• Experience selling to or marketing toward pre-sales, revenue, or marketing leaders is preferred.
• Strong AI fluency, with the ability to use AI effectively for account research, personalization at scale, campaign development, and analysis.
• Highly analytical and evidence-driven, with a willingness to establish measurable targets, evaluate performance honestly, and stop initiatives that do not produce results.
• Excellent writing and messaging skills, with the ability to create personalized content that feels relevant and authentic rather than automated.
• Resourceful and comfortable operating in an environment where programs, processes, and infrastructure are still being built.
• Strong cross-functional collaboration and stakeholder-management skills, with the ability to build trust across Sales, Marketing, RevOps, Customer Success, and Product teams.
• A proactive, curious, adaptable approach and a good sense of humor.

Benefits

• Competitive annual salary of $110,000–$120,000 USD.
• Fully remote work environment within the United States.
• Employer contributions toward health insurance, with medical, dental, and vision plan options.
• Employer HSA contributions, plus HSA/FSA programs.
• 401(k) retirement plan with company matching contributions.
• Paid parental leave.
• Unlimited paid time off and 12 company holidays.
• Birthday day off.
• Flex Fridays, with every third Friday of the month available for additional time away.
• Flexible remote-work arrangements and a high-quality work-from-home setup provided upon joining.
• Professional development programs to support continued learning and career growth.
• Two paid volunteer days each year to support a charity of your choice.
• Opportunity to work on innovative B2B marketing programs at the intersection of AI, product-led experiences, and account-based growth.