Account Based Marketing Manager

Manager Of Account Based Marketing

Our biggest deals aren't won by casting a wider net. They're won by getting deep inside a small number of accounts and reaching the whole buying group.

We're looking for a Manager of Account Based Marketing to build that motion from the ground up. Reporting to the VP of Growth, you'll own the target account program end to end: from how accounts are selected and tiered, what plays we run against them, how buying groups get multi-threaded, and what Sales does the moment an account lights up.

This is a hands-on role with an unusual advantage: our own product is the best ABM tool we have. Personalized demo experiences, interactive tours, and the demo intelligence they generate let you reach an account with something genuinely useful and then see exactly who engaged and what they cared about. You'll be the person who turns that into pipeline.

What You'll Do:

• Build and run the ABM program: account tiering, 1:1, 1:few, and 1:many plays, and the operating rhythm that keeps Sales and Marketing working the same list.
• Own target account selection with Sales, Customer Success, and RevOps, for both new logo and expansion. Defend the list with data, and refresh it on a cadence.
• Design account plays built around our own product: personalized demo experiences, personalized URLs, and tailored product content as the centerpiece rather than another email.
• Orchestrate multi-threading into buying groups. Identify the stakeholders we're missing and run the plays that surface them. Work closely with Product Marketing on key personas and how to win them.
• Turn signals into action. Combine intent, product engagement, and web de-anonymization into a prioritized, specific next step for SDRs and AEs.
• Partner with SDR, AE & RevOps leadership on shared account plans, follow-up SLAs, and the feedback loop that tells us which plays actually work.
• Support expansion plays into the installed base with Customer Success and Lifecycle Marketing.
• Work with Brand, Field Marketing, and Product Marketing to personalize messaging by account, industry, and persona without rebuilding everything from scratch each time.
• Own the ABM stack in partnership with RevOps, keep it clean, adopted, and worth what we pay for it.
• Report clearly on account engagement, meetings, pipeline, and win rate, and be honest about which tiers are paying off.

What You'll Be Measured On:

• Engaged accounts in Tier 1 and Tier 2 & depth of engagement, not just reach
• Meetings and opportunities created within the target account list
• Pipeline and win-rate lift in ABM accounts versus comparable non-ABM accounts
• Buying group coverage key personas reached and multi-threaded per account
• Expansion pipeline generated in named installed-base accounts
• Sales adoption : the share of reps actively running the plays you build

What We're Looking For:

• 4+ years in B2B marketing with 2+ years running account based marketing programs, ideally for enterprise or strategic segments.
• Hands-on with the ABM and signal stack (intent, de-anonymization, orchestration, CRM, and marketing automation) and comfortable building in them yourself.
• Genuinely sales-adjacent. You like being in account planning meetings, you take feedback from reps seriously, and you measure yourself by what closes.
• Domain fit preferred: experience selling to pre-sales, revenue, or marketing leaders.
• AI-forward: you use AI fluently for account research, personalization at scale, and analysis.
• Evidence over assertion: you set targets, measure honestly, and kill plays that don't work.
• A sharp writer who can personalize without sounding like a mail merge.
• Scrappy and resourceful; this program doesn't exist yet, and you're excited about that.
• A strong partner and collaborator who's trusted cross-functionally — and who likes to have fun (a good sense of humor is a must).

Join Consensus and enjoy a robust benefits package designed with your well-being in mind:

• Health & Wellness: Benefit from a generous employer contribution towards health insurance, with a variety of plans that include dental and vision coverage. Enjoy employer contributions to your HSA, and take advantage of HSA/FSA programs to maximize your tax savings.
• Retirement Ready: Secure your future with our 401(k) plan featuring company-matching contributions.
• Family First: We offer paid parental leave, so you can prioritize what matters most—your family.
• Work-Life Balance: Enjoy unlimited PTO and 12 company holidays to recharge and refresh. Celebrate your birthday with a day off, and enjoy Flex Fridays, where every third Friday of the month is yours to unwind.
• Flexible Work Options: Work in a flexible, remote environment that suits your lifestyle, with a top-tier WFH setup provided when you join.
• Grow with Us: Participate in our professional development program to expand your skills and advance your career.
• Give Back: Make a difference in your community with two paid volunteer days each year at a charity of your choice.