Account-Based Marketing Manager

Account-Based Marketing Architect

Working in close partnership with Sales and the wider Marketing organization, you will design how Ideals runs account-based marketing for our highest-value accounts, delivering a robust ABM framework and playbooks that regional teams transform into sharp, locally resonant programs for Tier 1 accounts.

This is an architect-level role: account-selection logic and scoring, buying-committee maps, campaign and program frameworks, the attribution model, account planning, and the dashboards that give Leadership, Sales, and Marketing real-time visibility.

You'll also work closely with regional Integrated Campaigns, Digital, Product Marketing, and Content, driving ABM readiness into each team's deliverables so account programs launch effectively and land more consistently.

This is a strategy role tied to meaningful deliverables. You will help shape the regional plan and then oversee how teams are running it, designing full-funnel, account-focused programs that combine digital, ABM, BDM plays, content, digital and high-impact in-person and virtual events, ensuring every touchpoint is sequenced to drive meetings, opportunities, and revenue.

We're looking for someone who has built ABM as a discipline before.

Locations we're hiring in: Florida, Georgia, Illinois, Tennessee, Texas, California, Massachusetts, New York, Missouri, New Jersey, Utah, Virginia, Washington, District of Columbia.

What You Will Do

• ABM motion and plays design - create a repeatable, scalable ABM lifecycle that moves accounts from "target" stage to later in the funnel in a predictable manner. Define clear entry criteria (intent signals, sales readiness, committee composition). Establish trigger-based, personalized engagement sequences.

• Sales partnership - to define segment priorities, target accounts, and shared marketing priorities that drive pipeline. Set the shared account-planning model and hold both sides to common targets.

• Account planning - design account-selection frameworks, tiering logic, research approach, and stakeholder mapping, and translate them, with Sales, into a unified account-planning framework used across teams and regions

• Map out data gaps - partner with Ops teams to identify and close gaps across data intelligence, account data, and buying-committee mapping, defining the data foundation the ABM lifecycle depends on

• Campaign frameworks - deliver personalized, multi-channel campaign frameworks and playbooks-digital, ABM activations, webinars, executive events, follow-up - built to be executed by integrated campaign managers and other marketers, alongside a reusable "knowledge bank" of modular assets and talk tracks

• ABM enablement - set ABM readiness across content, digital, and product marketing so campaigns launch faster and land more consistently

• Measurement and program-level data - support account and contact-level dashboards, defining how success is measured: by intentional, sequenced engagement and pipeline influence

What You Bring

• 3+ years dedicated to ABM, within 5–6+ years across demand generation and/or field marketing in B2B SaaS

• Deep understanding of how buying committees, deal cycles, and marketing's role change at that motion transition to enterprise

• Built ICPs and comprehensive account plans: account selection frameworks, tiering logic, account research, stakeholder mapping, and entry/expansion plays

• Full-funnel channel fluency across digital (LinkedIn, Meta, Google, programmatic display) and offline (premium hospitality, executive dinners, strategic gifting), and judgment on when each earns its place

• Ran intent-driven, highly targeted digital programs: activating intent and engagement signals into personalized campaigns rather than broad audience buys

• Genuine budget accountability: a dollars-in/dollars-out operator who decides when a cost-efficient tactic wins and when white-glove treatment is justified, backed by pipeline and revenue data

• Deep cross-functional muscle with field sales: co-building account lists, event pipelines, and campaign plays; running joint account planning and holding both sides to shared targets

• Partnered with Sales Enablement and Integrated Campaigns, Content and Product Marketing to arm Sales with ABM-driven plays, content, and talk tracks that convert engagement into meetings

What We Offer

We highly value our people, so we will empower you with all the resources and support to help you reach your full potential.

For Your Best Work

• Remote-first flexibility to shape your ideal workday

• Home workplace budget

• Co-working expense coverage

• Individual IT budget for extra equipment

• Top-tier tech and AI-powered tools

For Your Growth

• Access to Ideals Academy with numerous courses

• Investment in external learning and development activities

• Guidance in Personal Development Plan creation

• Professional literature and subscriptions coverage

• Support of your passion as a speaker or writer

• Internal talent mobility opportunities

For Your Well-Being

• 100% employer-paid health insurance for US employees with a 401(k) match program

• Mental health activities reimbursement

• Funding for sports competitions

• 20 business days of annual leave

• Paid health-related time off

Extra Perks

• Budget for meetups with your local team

• Generous internal referral program

Our Culture

Commitment, Excellence, Collaboration, Trust and Care are core values to the Ideals team. For us, these are the principles that every Idealer lives and breathes. We are on the lookout for like-minded individuals who share our values. By doing so, we create a team where talents feel at ease and work to the best of their abilities.

Discover more

Ideals is an equal opportunity employer. At Ideals, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you need assistance or an accommodation due to a disability, you may inform us in the 'Additional information' field when submitting your application.