Regional Website Content Specialist

Responsibilities Manage the strategic development and optimization of community webpages on Lennar.com using ‘Optimizely’, ensuring a seamless, high-impact digital buyer journey. Lead the structure and maintenance strategy for JDE community setup and ongoing updates to align marketing priorities and sales goals. Drive and oversee the creation, quality assurance (QA), and performance monitoring of key landing pages (e.g., Community Ads, “Coming Soon” pages), proactively identifying opportunities to enhance engagement and conversion. Drive the end-to-end development of community marketing assets, including floorplans, renderings, and site plans, ensuring alignment with brand standards and go-to-market timelines. Strategically manage ‘Modsys’ creation in partnership with Field Marketing to ensure consistent, branded experiences across touchpoints. Manage and oversee ‘BoxBrownie’ virtual staging strategy and enhancement pipeline, ensuring high-quality, impactful visual content for online channels. Manage, maintain and optimize a centralized repository of photo, video, and virtual tour content, identifying content gaps and usage trends to inform future asset needs. Drive the strategy and execution for Zillow location verification and optimization to support SEO, visibility, and buyer accuracy. Manage and conduct quarterly audits and enhancements across third-party listing sites (e.g., RDC), proactively correcting discrepancies and improving user experience. Ensure accurate, brand-aligned representation of communities across all third-party platforms through strategic content governance and partner coordination. Own the digital content lifecycle for community launches, from “Coming Soon” through active status, ensuring alignment with business goals and promotional calendars. Develop and execute promotional messaging strategies across platforms and landing pages to drive awareness and lead generation. Monitor internal digital performance metrics, including Star Ratings and Lennar.com audit scores, translating insights into actionable content improvements. Drive the process for QMI inventory accuracy, performing audits and driving timely updates in collaboration with Sales and Ops teams. Proactively identify and implement digital content enhancements based on analytics, user feedback, and industry best practices. Requirements Bachelor of Science or Arts degree or equivalent required / High school diploma or GED required. Minimum 2 – 4 years of experience is required. Proven work experience as a Marketing/Data Coordinator. Computer skills and competencies are required. Strong organizational and time management skills; able to manage multiple deadlines across various job types. Knowledge of Microsoft office applications is required. Knowledge of Optimizely is a plus. Compensation & Benefits We reasonably expect the base compensation offered for this position to range from an annual salary of $49,000.00 - $61,300, subject to adjustment based on business-related factors such as employee qualifications, geographic pay differentials (e.g., cost of labor/living, etc.), and operational considerations. This position may be eligible for bonuses. This position may be eligible for commissions. This position will be eligible for the described benefits listed in the above section in accordance with Company Policy. Additional benefits include robust health insurance plans (Medical, Dental, Vision), a 401(k) Retirement Plan with a $1 for $1 Company Match up to 5%, Paid Parental Leave, an Associate Assistance Plan, an Education Assistance Program, up to $30,000 in Adoption Assistance, up to three weeks of vacation annually, generous Holiday, Sick Leave, and Personal Day policies, a New Hire Referral Bonus Program, significant Home Purchase Discounts, and the Everyone’s Included Day. Life at Lennar At Lennar, Everything’s Included in our homes, and Everyone’s Included on our team. Our Everyone’s Included vision is to unleash the power of diversity within our workforce to drive innovation and sustainable growth. We are committed to fostering a supportive and enriching environment for our Associates, offering a comprehensive array of benefits designed to enhance their well-being and professional growth. EEO Statement Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. #J-18808-Ljbffr Lennar