Senior Community Manager- Marketing

About Novo

Small businesses are the backbone of the US economy, comprising almost half of the GDP and the private workforce. Yet, big banks don't provide the access, assistance and modern tools that owners need to successfully grow their business.

We started Novo to challenge the status quo-we're on a mission to increase the GDP of the modern entrepreneur by creating the go-to banking platform for small businesses (SMBs). Novo is flipping the script of the banking world, and we're excited to lead the small business banking revolution.

At Novo, we're here to help entrepreneurs, freelancers, startups and SMBs achieve their financial goals by empowering them with an operating system that makes business banking as easy as iOS. We developed modern bank accounts and tools to help to save time and increase cash flow. Our unique product integrations enable easy access to tracking payments, transferring money internationally, managing business transactions and more. We've made a big impact in a short amount of time, helping thousands of organizations access powerfully simple business banking.

Why Novo?

• Novo is a rapidly growing series B fintech startup with a mission-driven team that's passionate about helping every small business in America
• Positive, inclusive, supportive culture cheering you on your journey
• We work with very new technologies and architecture patterns
• We provide learning and development budgets to help you grow and bond with your team
• Offices in NYC and India

The Role

We're looking for a Senior Community Manager who is equal parts strategist, writer, and hands-on operator. Reporting to the Director of Integrated Marketing, this is a unique opportunity to shape how hundreds of thousands of small business owners engage with Novo.

At the same time, you will own and lead the day-to-day engagement across our community channels. You'll be the front line of how Novo shows up on our brand social channels and in community forums - leading social listening, moderation, and engagement to build Novo's reputation.

What You'll Do

Own and lead day-to-day community operations

• Manage the content calendar for Novo's priority social and community channels, driving daily engagement, conversation quality, and customer experience.
• Develop scalable processes, playbooks, and frameworks that uphold safety, trust, delight, and Novo's distinctive brand voice.
• Monitor community health, sentiment, and emerging risks, surfacing insights and opportunities for continuous improvement to the marketing team and broader business.
• Demonstrate mastery of AI tools to streamline community operations, personalize engagement at scale, and accelerate content workflows.

Launch initiatives that grow participation, sentiment, and long-term community value

• Develop and execute community-led programs - founder spotlights, AMAs, IRL meetups, ambassador cohorts, activations - that translate Novo's brand and product story into resonant, customer relationship-building moments.
• Partner with the marketing team to integrate community into broader brand and growth campaigns, ensuring community shows up as a cohesive, always-on extension of campaign activity.
• Define community KPIs (participation, sentiment, advocacy, referral) and work with Data/Analytics to track performance, using insights to pivot strategies and maximize impact.
• Test, learn, and scale: pilot new formats and platforms, gather learnings, and turn around go-forward plans at a steady pace.
• Partner with the Creative team to maintain a high bar across all community-facing content and create work small business owners feel proud to be associated with.

Your Mindset

• Customer-Obsessed: You champion the needs of small business owners inside the organization and inspire best-in-class, customer-first execution.
• Endlessly Curious: You proactively seek inspiration from outside Novo-staying on top of internet culture, channel trends, creator dynamics, and emerging technology to up-level your work.
• Builder's Bias: You're energized by white space and comfortable working in test-and-learn mode. You're comfortable with data, attribution, and qualitative signals and you turn metrics into action. You're experienced at trying new tactics, gathering learnings, and iterating quickly.

Must Have

• 6-8 years of experience in community management, integrated marketing, or social/brand marketing for a consumer-facing or SMB-facing brand, ideally at scale.
• Proven experience growing and engaging online communities across multiple platforms (LinkedIn, Meta, Reddit, Circle, etc.).
• Strong instincts for tone, voice, and the dynamics of online culture. Ability to translate brand strategy and guidelines into a social tone of voice and narrative that cuts through the clutter and builds positive brand reputation.
• Experience with owning social listening tools and content calendar publishing.