Senior Manager, Brand Marketing & Integrated Planning

Marketing Manager, Brand & Integrated Planning London - Commercial The Role Senior Manager, Brand Marketing & Integrated Planning – individual contributor role at the centre of The Economist’s brand marketing operation. Work closely with the VP, Global Brand Marketing and connect New York-based strategy, media and research leads with London-based creative and editorial hubs. Own the planning engine: drive annual and quarterly campaign calendars, develop creative briefs, orchestrate agencies, creative and media teams to deliver always‑on brand campaigns. Key Responsibilities 1. Integrated Planning & Campaign Operations Develop and manage the annual and quarterly brand marketing calendars, aligning global brand efforts with the wider business rhythm. Maintain detailed workback schedules, manage milestones, dependencies and creative review cycles from brief to final delivery. Monitor in‑flight work, anticipate risks and dependencies, and escalates issues proactively. Run status meetings and working sessions across cross‑functional teams and agencies to ensure clarity of actions, owners and timelines. 2. Creative & Partnership Orchestration Draft creative briefs aligned with business and departmental priorities, translating strategic intent and audience insights into clear direction. Lead day‑to‑day work with creative agencies and in‑house studio, providing inputs, context and expectations. Manage creative review rounds and approvals, applying judgement to ensure work meets the brief before sign‑off. Ensure final production readiness pipeline, transferring finished assets to media teams and trafficking partners on schedule. Lead brand partnership workstreams from scope and messaging through creative concept, asset production, partner approvals and trafficking. 3. Stakeholder Management Serve as primary connector across departments (Creative, Media, Research, Editorial, Legal) with high emotional intelligence and sound judgment. Communicate project status, risks and dependencies to leadership, distilling updates into decision‑ready summaries. Hold internal stakeholders, partners and agencies to timelines through diplomacy, clarity and consistent follow‑through. 4. Budget Stewardship & Performance Track, reconcile and report day‑to‑day budget across all brand workstreams, ensuring responsible and efficient spending. Design each campaign for measurability, define KPIs at brief stage and track performance through delivery. Required Skills & Experience Proven experience in brand marketing, integrated marketing or account management; media or premium global brand experience is a plus. Exceptional project management and organisational skills, with a track record of managing complex, multi‑channel campaigns from planning to delivery. Strong ability to write clear, compelling creative briefs that translate strategic intent into actionable direction. Comfort managing, tracking and reconciling campaign budgets with high accountability for financial efficiency. Strong emotional intelligence and professional judgement: ability to read rooms, influence without authority and navigate cross‑functional environments. Working Arrangements Hybrid pattern – 3+ days office attendance required. AI usage for your application We encourage the use of AI tools to support your application, but all information must truthfully reflect your own experience, skills and qualifications. What we offer Pension or 401(k) plan, private health insurance and 24/7 Employee Assistance Program. Work‑from‑Anywhere program: up to 25 days per year remotely from a location where you have legal right to work. Generous annual and parental leave, dedicated volunteering days and relocation support days. Free access to all Economist content, including online subscription, apps and podcasts. We are committed to building and retaining a diverse and inclusive workforce. #J-18808-Ljbffr