Social Media Strategist

Social Lead - Brand InitiativesWe're looking for a Social Lead & Strategist on our Brand Initiative's team. In this role, you'll shape the social vision for our golf and tennis initiatives, driving the creative direction, strategic planning, and day-to-day execution that bring these sports to life across platforms. You'll champion our brand voice and craft content that resonates with our consumers. This is a chance to define how our brand shows up in two of the most tradition-rich yet rapidly evolving sports, blending cultural insight, creative excellence, and strategic clarity to build a social presence that stands out.Key Responsibilities:Strategy & Planning: Develop and maintain a comprehensive social media strategy aligned with brand and business objectives. Ability to create briefs and partner with external agencies + partners Define platform-specific goals, KPIs, and content approaches. Identify emerging trends, platform updates, and audience behaviors to inform strategy. Create long-term roadmaps for campaigns, content pillars, and brand storytelling.Team Leadership & Collaboration: Experience with agency partnerships. Proficiency in succinct briefing, ability to manage budgets, and manage on the ground work Manage, mentor, and support a team of social media specialists, coordinators, and content creators. Oversee workflows, deadlines, and quality control for all social deliverables. Collaborate with Brand, creative, comms and all cross functional teams to ensure cohesive messaging. Manage expectations, timelines, and deliverables.Content Development & Oversight: Guide the creation of engaging, on-brand content across all platforms. Ensure consistency in voice, tone, and visual identity. Approve content calendars, campaign concepts, and creative assets, in partnership with cross functional teamsTypically requires a Bachelors Degree and minimum of 5 years directly relevant work experience