Senior Director, Paid Media & Digital

Job Description

Job Description

Avoq is seeking a Senior Paid Media Director t o serve as a senior member of the AIP (Audience Intelligence Performance) team providing leadership and mentorship to growing team of strategists and leading work for clients ranging from Fortune 100 companies and global brands to the country’s top universities, non-profits, causes and foundations.

This role can be based out of either our New York, Chicago or Washington D.C. office.

WHO YOU ARE

• You are a strategic thinker with vast knowledge of digital marketing and advocacy technology landscape to lead and drive the strategy, development, and execution of all digital marketing plans and emerging media initiatives based on client requirements
• Excited to oversee all aspects of client accounts – including strategy development, timelines, reporting and budgets. You will play a key role in fostering a digital-first culture, training and educating your colleagues on the latest tools, tactics and trends in digital programming. The position requires your strategic vision and in-depth knowledge of digital and social media advertising, audience segmentation, campaign management, and trends in online advocacy to strengthen Avoq's growing digital practice and further our clients’ goals — whether they’re in public affairs, policy, labor, nonprofit or corporate branding initiatives.
• You will need to thrive in a fast-paced, growth-oriented environment within a constantly changing industry, and you have the drive and results oriented mindset to achieve goals that support our team, growth strategy, and campaign objectives
• You are curious, ambitious, entrepreneurial, comprehensive, relentless and committed
• Deep knowledge of campaign metrics and analytics to inform campaign strategies and the ability to relay that information in a simple and effective manner
• You have a solid understanding of the dynamic interactive marketing industry (fundamental marketing principles, web and app development, mobile optimization, measurement and analytics, internet technology, UI/UX, content strategy, etc.) and the ability to “connect-the-dots” across channels and touch points
• You are confident presenting your digital expertise in a formal business pitch or client meeting
• You are a digital evangelist and take pride in meeting clients (and fellow colleagues) where they are at to accelerate them forward and empower them to deploy digital in their strategies
• You are an organized project manager with the ability to quickly prioritize a dynamic and changing task list, and are adept at managing vertically and horizontally to achieve organizational and campaign-level objectives

WHAT YOU’LL DO

• Be a subject matter expert offering strategic thought leadership building digital campaigns that are sophisticated, measurable, and actionable on key client engagements.
• Analyze client’s digital strategies, lead strategic ideation session and partner with internal groups to create and deliver outcomes-focused solutions.
• Build and execute strategic paid digital campaigns that are measurable and actionable.
• Maintain an in-depth knowledge of current events, trends and changes within the digital space, and be able to incorporate this into best practices and recommendations into digital strategies for clients.
• Create and articulate strategic narratives for new business pitches, internal teams and existing client engagements that delivers innovative, creative work to clients by advising on:
• Designing strategies to move our targets and advance our client outcomes
• Current tactics in audience segmentation and digital targeting
• Data analysis to drive online advertising strategy and campaign measurement
• Driving full funnel multi-channel audience engagement across social media, online/digital, video, email, web, and mobile platforms
• Apply your experience to elevate strategic thinking across the organization.
• Manage and inspire a team of strategists to consistently deliver strategic solutions that meet agency standards.

Requirements

YOUR EXPERIENCE

As a qualified candidate, you have experience in all areas below:

• Bachelor’s degree or higher in advertising, marketing, business, or similar area; graduate degree preferred
• 7+ years of experience in digital planning/strategy with progressive levels of responsibility, agency experience is a plus.
• 5+ years of previous management experience
• Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
• Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills
• Proven ability to strategically plan digital initiatives that align with clients’ strategic goals, KPIs and outcomes across a varying range of digital campaign budgets.
• Expert level knowledge of paid advertising tactics, including but not limited to paid search, programmatic display, social, and video channels – In platform knowledge and campaign execution experience required.
• Experience in marketing automation, conversion rate optimization, and advance audience targeting.
• Experience translating highly technical information into presentable and digestible formats that educate and enlighten non-technical internal and external stakeholders via datastudio, hubspot, or other metrics reporting platform
• Fundamental understanding of web and app development, mobile optimization, measurement and analytics, internet technology, UI/UX, content strategy, etc.

Candidates need not possess every attribute listed above to qualify for a role. If you identify with this profile but don’t quite meet all of the criteria we strongly encourage you to apply to joining our winning team!

Benefits

Avōq prides itself on the kind of innovation that is only achieved through inclusive collaboration and equal opportunity. Maintaining a diverse staff of first-class talent (including those from BIPOC, LGBTQ communities, and others from historically underrepresented groups), and conferring a sense of value and belonging on each team member is central to our mission as expert communicators and advocates.

The salary range for this role is $165,000 - $185,000 per year

We offer a uniquely rich benefits package to support our team’s quality of life outside of work that includes:

· 100% Company-paid Medical, Dental and Vision insurance

· Paid parental leave

· 401(k) contributions

· Flexible, hybrid work arrangements (4 days in office)

· 12 paid company holidays per year, up to 39 days individual paid time off

· Winter break: Offices close the last week of the year

Avōq also provides necessary assistance or modifications to the application process for prospective candidates. If you need support, please reach out to View email address on us.fitly.work and include your full name and the accommodation needed to assist you with the application process. Decisions to grant reasonable accommodations are made on a case-by-case basis.