Senior Advertising Manager - Paid Media

At C.A. Fortune, we aspire to maintain our position as the nation’s leading consumer brands agency. We realize how fortunate we are to offer comprehensive solutions to our clients. From sales management to marketing, down to insights and e-commerce, our boutique service model offers a breadth of services to our clients. People. Passion. Purpose. Our people are the core of our business. Our unique boutique service model allows our people to follow their passions with a purpose, all while delivering excellent services to our clients. We live and breathe our values. We are fearless and curious innovators who lead with solutions, empower others, and do the right thing, always. We are a family‑first organization that values healthy work‑life balance, a positive support system, and diversity and inclusion. Overview of the Role The Sr. Advertising Manager – Retail Media is a senior individual contributor role responsible for owning and driving clients’ digital advertising strategies across major retail media networks. Reporting to the Senior Director of Paid Media, this role combines deep platform expertise, analytical rigor, and AI‑enabled insight generation to deliver measurable commerce outcomes for CPG clients. The ideal candidate has 3+ years of hands‑on experience managing larger‑scale retail paid media and digital advertising accounts. They bring deep platform expertise (Amazon DSP, Walmart Connect, Kroger/Instacart, and emerging channels), strong analytical skills, and the ability to translate complex data into clear, actionable client recommendations. This person acts as the primary day‑to‑day strategic lead for assigned clients, proactively communicates with senior stakeholders, drives process improvements as the team scales, and ensures the team delivers measurable business outcomes through insight‑led retail media strategies. Location: Fully remote. Salary: $81,000 – $85,000, based on experience, qualifications, and skills. What You’ll Do at C.A. Fortune Client leadership – Partner with internal account teams and external clients to develop and execute retail media strategies aligned with client business objectives, growth targets, and promotional calendars. Client relationship management – Serve as the primary point of contact for senior stakeholders. Proactively communicate performance trends, optimization plans, risks, and strategic recommendations. Performance reporting – Translate performance data into compelling client narratives, connecting media results to business outcomes such as incrementality and profitability. Market research – Conduct keyword research, competitor analysis, market research, and platform innovation scouting. Thought leadership – Stay current on retail media trends, platform updates, and measurement methodologies. Proactively bring new ideas and testing opportunities to the team and clients. What You Should Bring to the Table Bachelor’s degree and 3+ years of experience managing larger‑scale digital advertising or retail media accounts (CPG or e‑commerce experience strongly preferred). Demonstrated hands‑on expertise with Amazon DSP, Walmart Connect, Instacart, Kroger, or comparable retail media networks. Proven ability to synthesize large, complex datasets into concise, digestible insights and strategic recommendations tailored for client stakeholders and internal teams. Strong strategic thinker with excellent analytical skills and attention to detail – able to connect small optimizations to big business results. Exceptional written and verbal communication skills with the ability to influence and align cross‑functional partners and clients. Thrives in a fast‑paced, entrepreneurial, high‑growth environment and can effectively manage multiple priorities and larger accounts. You Will Stand Out if You Have Experience in CPG or food & beverage categories. Amazon Ads Certification and/or other retail media network certifications. Paid benefits: PTO and sick days; 11 paid company holidays per year; 1 floating holiday; 3 months fully paid parental leave (regardless of gender); medical, dental, and vision; paid company life insurance; 401(k) with company match; summer hours (half‑day Fridays from Memorial Day through Labor Day). Equal Employment Opportunity We are an equal‑opportunity employer committed to diversity and inclusion. We comply with all applicable federal, state, and local laws, including the Veterans’ Employment and Training Service (VEVRAA) and the Americans with Disabilities Act. We encourage qualified candidates from all backgrounds to apply. All information for self‑identification is confidential and will not be used in any hiring decision. #J-18808-Ljbffr