Senior Analyst, Programmatic

Job Description The Programmatic Senior Analyst owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Senior Programmatic Analyst to independently generate strategic insights for the campaigns in their portfolio and implement campaigns with the support of Programmatic Analysts. This role will train Programmatic Analysts on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication. The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. Responsibilities Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently, and in support of Campaign Managers Demonstrate diligence, attention to detail and adherence to programmatic best practices throughout the full programmatic campaign life-cycle Maintain and organize campaign-specific materials in team’s shared document repository Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns Assist in the development of client-facing campaign performance reports Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch Traffic campaign tags into ad exchange environments Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicable Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing Work with technology partners in order to secure support for daily campaign management and implementation questions Qualifications 1-2 +years of experience within programmatic experience working with RTB, DSPs, ad exchanges, ad servers, verification partners, and other supply platforms Working knowledge in technologies such as The Trade Desk, DoubleClick Bid Manager, Facebook and X APIs Understanding of traditional and interactive media planning elements Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting Strong analytics and mathematics, organizational, and communication skills Project management and time management skills Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel Benefits and Compensation Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. Compensation Range: $66,300 - $93,600 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. EEO Statement All your information will be kept confidential according to EEO guidelines. #J-18808-Ljbffr