Marketing Communications Manager, Social

Meet Instinct

Instinct Science is at the forefront of veterinary innovation, comprised of world-class tools that have served our industry for decades: easy-to-use veterinary practice software (Instinct EMR), an essential resource for expanding your knowledge and skills (Clinician’s Brief), clinical and pharmaceutical decision support (Standards of Care & Plumb’s), and an AI scribing platform (ScribbleVet). Combined, Instinct Science offers an ecosystem that veterinarians rely on for every aspect and stage of their careers.

At Instinct Science, we believe in leading with compassion. Our team, our customers, and their patients and clients are the foundation of everything we do. Our culture is guided by our U.C.A.R.E. values, which serve as our daily compass: 

• Urgency : We move with speed because our mission is too important to wait. Urgency means prioritizing high-impact work, making timely decisions, and being highly responsive to our customers, partners, and fellow employees.
• Customer First : We’re our customers’ (and this profession’s) biggest fans. We put them first and obsess over helping them solve their challenges.
• Act with Grace, Not Teeth : We treat people with kindness, humor, humility, and assume good intent. We ask what we would want if we were in the other person’s shoes.
• Right Things, Right Reasons : We take ownership of all tasks, big and small. When we make mistakes, we own them, fix them quickly, and learn.
• Excellence is in our DNA : We hold ourselves and each other to high standards because our work is too important to do otherwise.

A Sneak Peek of Your Role  

This job, and the team at Instinct, is remote.

The Marketing Communications Manager, Social, plays a central role in shaping and executing Instinct’s audience engagement and social media strategy. This role is responsible for driving measurable growth in audience reach, engagement, retention, and content consumption across social and digital platforms.

This position owns the development and execution of a modern, multi-platform social strategy that transforms clinical and educational content into compelling, high-performing digital experiences. Success will be measured by content that has a quantifiable impact on audience growth, engagement, leads, meetings, deals, pipeline, and, ultimately, revenue. 

The Marketing Communications Manager, Social, will develop engaging content, collaborate on visual and creative direction across social channels, and continuously optimize performance through data-driven insights and experimentation.

What You’ll Do ‍

• Own and execute the social media and content engagement strategy for Instinct’s brands, aligning with audience growth goals and overall business objectives.
• Develop and implement platform-specific strategies across LinkedIn, Instagram, Facebook, and emerging channels to maximize reach and engagement.
• Translate clinical and editorial content into engaging, accessible, and high-performing social formats, including short-form video, graphics, and interactive content.
• Establish, track, and optimize key performance indicators (KPIs) including engagement rate, reach, follower growth, click-through rate, and content consumption metrics.
• Leverage data, analytics tools, and audience insights to continuously refine content strategy, posting cadence, and channel mix.
• Design and execute structured experimentation (A/B testing of formats, messaging, visuals, and timing) to improve performance and scale successful approaches.
• Lead the development of recurring content series and franchises that build audience habit, loyalty, and repeat engagement.
• Collaborate on creative direction and visual consistency across social channels, partnering with design resources to elevate brand presence and performance in-feed.
• Create and publish high-quality social content, including graphics, video, and written copy, ensuring alignment with brand voice and editorial standards.
• Engage directly with the audience through comments, messages, and community-driven content to foster deeper connection and interaction.
• Identify and activate opportunities with influencers, contributors, and key voices within the veterinary community to expand reach and credibility.
• Partner with Product, Sales, and CX teams to align engagement strategies with broader funnel goals, including acquisition, retention, and conversion.
• Monitor industry trends, platform updates, and competitive activity to inform strategy and maintain a best-in-class social presence.

Who You Are ‍

• Must Haves:
  • 3+ years of experience in social media, content marketing, audience development, or a related digital marketing role.
  • Proven experience developing and executing social media or content engagement strategies that drive measurable growth.
  • Strong understanding of platform dynamics, content formats, and best practices across major social media channels.
  • Demonstrated ability to use data and analytics to inform decisions and optimize performance.
  • Experience creating or directing engaging digital content, including video, graphics, and social-first storytelling.
  • Strong written and verbal communication skills, with the ability to translate complex topics into clear, engaging content.
  • Experience working cross-functionally with editorial, design, and marketing teams.
• Preferred :
  • Experience with tools such as SocialBrew, Canva, CapCut, or similar platforms.
  • Background in media, publishing, healthcare, or veterinary industries.
  • Familiarity with audience growth strategies and full-funnel content performance.
  • Understanding of how engagement metrics connect to business outcomes such as retention and conversion.

How Instinct will Care about YOU

• We offer a supportive and caring work environment.
• We are transparent, open, honest, and empathic, both internally and externally.
• We pay our team well. 
• We offer medical, dental and vision benefits and 401K with match.
• We give our team owner-like flexibility over work and time-off, including time to innovate and Flow State Fridays.
• We offer a generous stipend that can be used for almost anything to allow you to bring your best self to work.
• We provide all-expense-paid time throughout the year together, including at our annual retreat.

The compensation range for this role is $70,000 - $90,000. Actual compensation will be determined through a variety of factors including the candidate's skills, qualifications, and experience.

Instinct is an equal opportunity employer committed to equality and providing a pleasant work environment free from harassment or discrimination in any form. All employees will be treated equally without regard to race, color, religion, sex, sexual orientation, gender identity, family or parental status, national origin, ancestry, veteran, or disability status.

If you require accommodations throughout any part of the pre-employment process, please contact our People team at View email address on instinctscience.