Vice President, Channel Marketing

Opportunity Vice President on the Private Wealth Marketing team, leading marketing strategy for US, Canada and Latin America, partnering across the firm and with external partners to grow Hamilton Lane’s Private Wealth channel. Responsibilities Develop and implement marketing strategies tailored to the wealth management channel to support growth objectives. Build brand awareness and reputation across multiple media, channels and audiences. Partner with stakeholders on messaging, brand and product marketing strategy. Serve as the channel marketing point person for new and existing fund launches, ensuring alignment with organizational goals and strong stakeholder communication. Manage the private wealth marketing budget at the regional level. Lead end‑to‑end marketing program and campaign management for the private wealth channel, including campaign and content development and delivery. Ensure campaigns are integrated across email, web, paid media, social, advisor platforms, and sales enablement channels. Leverage data, insights, and digital analytics to inform journey design, improve conversion, and refine audience segmentation. Establish KPIs for advisor engagement, lead generation, funnel progression, and client servicing impact. Incorporate A/B testing, behavioral signals, and reporting frameworks for continuous improvement. Collaborate with Business Development, Portfolio Management, Legal and other teams to execute strategies that enhance product positioning and support client engagement. Partner with Digital Marketing, Public Relations, Content and Creative Services to optimize integration and effectiveness. Proactively communicate marketing objectives and results with stakeholders. Oversee performance and compliance of external agencies, ensuring alignment with organizational standards, contractual obligations, and regulatory requirements. Qualifications 10+ years of experience in integrated digital or channel marketing within private wealth. Deep expertise in marketing automation platforms, CRM systems, digital workflow design, and multi‑channel marketing. Demonstrated ability to design and execute sophisticated digital journeys with segmentation, triggers, and personalized content at scale. Strong strategic and analytical skills with the ability to interpret data, identify insights, and connect marketing activities to business outcomes. Ability to balance strategic thinking with strong execution and detail orientation. Ability to engage with stakeholders at all levels and communicate clearly; present recommendations and report on progress. Collaborative, team‑oriented mindset; ability to work with and influence stakeholders. Demonstrated experience setting and managing budgets. Excellent verbal and written communication skills, including editing skills. History of bringing forth innovative, differentiating ideas. Strong attention to detail; highly organized and process‑oriented; ability to manage and prioritize recurring and opportunistic projects and multiple tasks. College degree. Must be eligible to work in the United States without requiring sponsorship. Travel Requirements Minimal. Benefits Competitive salary. Annual discretionary bonus. Medical, Prescription, Dental, Paid Time Off, 401(k) plan. Life and Disability Insurances. Tuition Reimbursement. Employee Stock Purchase Program. Health Club Reimbursement and Flexible Spending Accounts. Equal Opportunity Employer Hamilton Lane is an affirmative action‑equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, creed, religion, sex, pregnancy, national origin, ancestry, citizenship status, age, marital or partnership status, sexual orientation, gender identity or expression, disability, genetic predisposition, veteran or military status, status as a victim of domestic violence, a sex offense or stalking. No additional contact with search firms will be accepted. #J-18808-Ljbffr HL002 Hamilton Lane Advisors, LLC