Account Executive (AE)

Account Executive

Widewail is a Burlington, Vermont based startup solving a key problem for many businesses -how to efficiently and effectively deliver the very best customer service experience while simultaneously influencing prospective customers to choose their business. By integrating with our client's business management systems, Widewail invites our client's customers to review their recent experience, then monitors and responds to reviews on behalf of the businesses. These responses are expertly crafted to include key content that attracts new customers and improves overall local search rankings. By further collaborating with our clients, Widewail ensures that responses to negative reviews successfully address the customer's feedback while encapsulating the client's voice. Our client base is growing fast and we are looking for additional team members to help us meet our growing demand by expanding our current product offerings and bringing new products to market.

The Mission - Why We Exist, What We Do, And Where You Fit

Widewail was founded to help local businesses thrive in the digital age by transforming online customer reviews into a powerful tool for growth. Based in Burlington, Vermont, we leverage proprietary technology to make it effortless for businesses to generate, manage, and respond to customer reviews. Every review interaction we facilitate is crafted to drive loyalty, enhance customer satisfaction, and improve local search rankings. Our mission is simple: to amplify the voices of our clients and their customers in a way that builds trust and attracts new business.

As an Account Executive at Widewail, you are a linchpin in bringing this mission to life. You will be at the forefront of our efforts to grow our customer base, educate businesses on the impact of reviews, and ensure every client has the tools and training they need to succeed. Your work will directly contribute to our vision of becoming the most trusted partner for local businesses navigating the complexities of online reputation management.

Occasional travel to events and customer sites may be required.

Outcomes - What Success Looks Like

In your first 4 weeks:

• Onboarding: Complete Widewail's sales training program, demonstrating mastery of our products, customer pain points, and the unique value we provide.
• Pipeline Development: Get into an outbound rhythm to start building an early-stage sales pipeline and familiarize yourself with our inbound lead qualification and management process.
• CRM Setup and Discipline: Fully adopt HubSpot CRM, logging all activities accurately and building a well-organized pipeline.
• Product Expertise: Begin delivering compelling demos that resonate with prospects and address their specific challenges.
• Lean On Your Teammates : Partner up with our BDR, Product, and Response teams to understand how we work together to find, grow, and serve our customers.
• Forecast Accuracy: Begin providing regular, accurate sales forecasts and pipeline updates to leadership.

In your first 3 months:

• Customer Acquisition: Close 5-10 new accounts, ensuring successful onboarding and training for each client.
• Market Understanding: Develop a comprehensive understanding of your assigned territory, including customer needs and competitive dynamics.

By the end of your first year:

• Revenue Growth: Consistently exceed monthly and quarterly sales targets, contributing to team revenue goals.
• Customer Retention: Achieve a 90% customer retention rate, ensuring ongoing engagement and satisfaction.
• Process Contributions: Propose and implement at least two improvements to Widewail's sales playbook or processes.
• Team Collaboration: Partner effectively with marketing and leadership to drive a 10% improvement in overall close rates.

Competencies - What You Need To Be Uniquely Great At

• Sales Excellence: Demonstrated ability to prospect, qualify, and close deals in a fast-paced environment. Experience meeting or exceeding quotas is essential. Unique combination of curious and disciplined in driving to what matters most to customers and then running a tight sales process to keep deals on track.
• Customer-Centric Approach: Strong ability to identify and address customer pain points, tailoring solutions that deliver measurable value.
• Comfortable In An Outbound Culture : You understand and accept that you will be responsible for producing a healthy portion of your own pipeline - and you're comfortable working in a team environment that supports one another as we find new and innovative ways to connect with our prospects.
• Communication and Presentation: Exceptional skills in articulating product value and conducting persuasive, tailored demos.
• Organizational Discipline: Proficiency in CRM usage and a commitment to maintaining accurate and actionable records.
• Adaptability and Resilience: Thrives in a dynamic environment, pivoting strategies as needed while maintaining focus on goals.
• Technical Fluency: Competence with tools like HubSpot, with a willingness to learn and adapt to new technologies.
• Continuous Improvement: Growth-oriented attitude, always seeking feedback and opportunities to enhance performance and impact.

Compensation : Salary based on experience: $140k annual OTE

Travel: Occasional travel to events and customer sites may be required.

Benefits:

• Medical, Dental, Vision, HSA, FSA, DCA
• Company funded Lifestyle Spending Account
• Employer match 401K
• Paid Parental Leave
• Sick Time Off
• Paid Time Off & Paid Holidays

Physical Demands & Work Environment: This position requires the ability to sit and stand for extended periods in an office environment. The in office work environment may include moderate noise levels, such as from office equipment, conversations, or foot traffic.

Widewail is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.